Displaying 109 - 144 of 9533 results
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
Last week, I wrote a blog post entitled, Why on earth do I need a copywriter? I speak English and own a computer. As I'd hoped, the blog caught the attention of a lot of you - but not just copywriters, as it turned out. From designers to marketing...
Posted by: Ashley Morrison
We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...
Posted by: Creativepool
The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...
Posted by: Benjamin Hiorns
Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...
Posted by: MLC (Magna Ludum Creatives)
Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...
Posted by:
Not-for-profit, creative organisation ADCAN recently announced the launch of the 2017 ADCAN Awards. The annual film-making competition returns for its fourth year, and for the first time the awards ceremony will be held in the home of film, Los...
Posted by: Creativepool Editorial
If you've come looking for an interview packed with inspiring insights, you are in the right place. As hard of a sell as it may sound, the Founder and Executive Creative Director of HarrimanSteel certainly has much to tell and his expertise in the...
Posted by: Creativepool Editorial
When I first heard the term ‘storyteller’, I hated it. I thought it was way too pretentious and self-important - we’re not novelists; we’re copywriters and art directors. But the more I work on film scripts, copy and even...
Posted by: Southpaw
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo
It was September 2016 when this article from The Guardian unveiled that millennials want “purpose over paychecks”. Fast forward to 2022, two years after the beginning of a global pandemic, and things are hardly looking any different. If...
Posted by: Creativepool Editorial
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
Giacomo Leopardi was an Italian philosopher, poet, writer and philologist from the early Nineteenth Century. His poetry is as evocative as it is tangible, imbued with the pessimism and existential dread of its author. Leopardi is one of the most...
Posted by: Antonino Lupo
Don’t try to understand what’s going on in Zakri Williams’ surreal sketches, says the freelance illustrator. Just enjoy the complexities of the drawings, which he creates with fine-liners, ballpoint pens, pencils and...
Posted by: Creativepool Editorial
You’re starting a new design project: maybe you have a few ideas to play with, or maybe you have a clear vision from the off. You need to bring your idea to life. Very often, that means finding a stock image that’s as close as possible to...
Posted by: Adobe
Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...
Posted by: Creativepool Editorial
You can hear horror stories from all over the industry, and unfortunately any agency leader can tell you that they are far too common. Clients leveraging their influence and the power of their wallets to have agencies submit to abusive behaviour,...
Posted by: Antonino Lupo
Any working adult will know that not every idea, or every piece of work, is going to cut-through. For those in creative roles, this can be difficult to deal with. Creatives put so much of themselves into their work, as a form of self-expression - of...
Posted by: Creativepool Editorial
Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...
Posted by: Antonino Lupo
Annabel Mackie's hunger for knowledge and new challenges has few equals in this industry. That much is clear right from the onset, as you learn more about her incredibly multifaceted career and the breadth of experiences she was able to...
Posted by: Creativepool Editorial
Avid readers of my Creativepool blog - of which there must be literally…some - will know that I upped sticks and moved from the Big Smoke (London) to the Big Nice And Airy (Saffron Walden) a couple of years ago. During this time, I’ve...
Posted by: Ashley Morrison
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino Lupo
And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...
Posted by: Antonino Lupo
Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...
Posted by: Creativepool Editorial
There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...
Posted by: Tony Clarkson
By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...
Posted by: Warbox Creative Ltd.
What are the most profitable creative freelance jobs? Some will be quick to answer - and most of you would be right. When we think about making money with creative jobs, it’s hard not to think of web developers, copywriters, product designers -...
Posted by: Antonino Lupo
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....
Posted by: Creativepool Editorial
Creatives are getting very mixed messages at the moment. While perfecting one skill makes you an appealing hire, nowadays agencies want multidisciplinary talents who have a variety of skills. We recently took the debate to the people in the know,...
Posted by: Cogs Agency
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw Getting paid to be creative is for the most part, brilliant. You get to run down the deepest rabbit holes of your imagination, retrieve the most far fetched and wildest ideas and then present them to the wider world. There are other perks such as not...
Posted by: Creativepool
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
