ad: Annual 2024 Launch. Get Tickets!

Displaying 361 - 396 of 403 results

*

Leaders

Havas Media leads a life of luxury

Havas Media Group recently announced the global launch of it's Italy-based LuxHub, a consulting business specialising in luxury brands. The new global unit is to be headed up by current Havas Media Group Italy CEO, and luxury fashion expert, Isabelle...

Posted by: Creativepool Editorial
*

Inspiration

The Week In Advertising

Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...

Posted by: Magnus Shaw
*

Leaders

Frijj shakes up its brand identity

The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...

Posted by: Creativepool Editorial
*

Leaders

Business Roundup

Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...

Posted by: Creativepool Editorial
*

Leaders

Are the Co-Op late to the Christmas party?

The Co-operative Food, the Co-op's answer to Tesco, are appealing to last minute shoppers in their new Christmas TV campaign, which is probably for the best, given that Christmas Day is but a fortnight away. The retailer, which boasts a store...

Posted by: Creativepool Editorial
*

Leaders

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
*

Leaders

Is the Sainsbury's Christmas ad really offensive?

Supermarket wars have been with us for as long as there have been supermarkets. But the intensity of the competition has never been so keenly felt as it is today. Tesco has had a thoroughly miserable year, which cost them one Chief Executive, a mass...

Posted by: Magnus Shaw
*

Leaders

Business Roundup

Wieden+Kennedy Bags Tyrrells Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative...

Posted by: Creativepool Editorial
*

Leaders

Is PayPal's audio logo pointless?

Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...

Posted by: Magnus Shaw
*

Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
*

Leaders

JWT London make new hires and prepare for Christmas

JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...

Posted by: Benjamin Hiorns
*

Leaders

Design your own “Monster Hunting” experience this Halloween

A leading name in Augmented Reality enabled products and entertainment has recently partnered with the UK supermarket chain Asda to bring the “Asda Spook Squad” to life in an “Monster Hunting” experience developed by Momentum...

Posted by: Benjamin Hiorns
*

Leaders

General Mills hand their shopper-marketing account to 5 WPP agencies

General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...

Posted by: Benjamin Hiorns
*

Leaders

PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
*

Leaders

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
*

Leaders

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

Posted by: Creativepool
*

Leaders

The not so super market. Why Tesco has lost its way.

The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...

Posted by: Magnus Shaw
*

Leaders

A Changing Tesco: What Does It All Mean?

Tesco hasn't had an easy time of it lately. First the horse meat scandal, then the bad news that last quarter saw a 3% drop in sales. Since then, Tesco’s been doing some serious soul searching, questioning everything from its ethics and health...

Posted by: bluemarlin
*

Leaders

Omnicom's RAPP acquire UK-based brand and retail agency Haygarth

The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...

Posted by: Benjamin Hiorns
*

Leaders

Slipped Discs. Who's buying all this vinyl?

How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...

Posted by: Magnus Shaw
*

Leaders

“It's the [bad] taste.” Farewell to the last of the PG Tips chimps.

Growing up in the '80s, there were only four TV channels. Consequently, when we got to school, it was a pretty safe bet that we had all watched the same telly as everyone else the night before. So in the playground of a morning, we would all run...

Posted by: Ashley Morrison
*

Leaders

Top 10 Creativepool Companies of 2013

2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...

Posted by: Creativepool
*

Leaders

It's a wrap. Introducing this year's best Christmas campaign.

Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...

Posted by: Magnus Shaw
*

Leaders

Kicking up a stink. How Dell can solve their 'cat urine' problem.

In the laptop market, competition is fierce. So many brands, designs and features - manufacturers are constantly looking for innovative ways to make their kit more attractive. Interestingly, none of them has ever released a machine emitting the...

Posted by: Magnus Shaw
*

Features

Pussy galore. What's going on with the Sheba campaign?

Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...

Posted by: Magnus Shaw
*

Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
*

Leaders

FITCH VOTED DESIGN FIRM OF 2012

'PEOPLE’S CHOICE' AWARDS NAME FITCH AS 2012 DESIGN FIRM OF THE YEAR FITCH is thrilled to have been voted the top 2012 Design Firm of the Year. Announced in the September “Portfolio Awards” issue of leading retail design magazine...

Posted by: Landor

Back to Magazine

ad:
ad: Annual 2024 Launch. Get Tickets!