Displaying 181 - 216 of 439 results
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
This is a question those in the creative industry have probably asked themselves in the past few years. Hugo Evans, senior designer at We Are Tilt has a decade-long career spanning branding, print and digital. The arrival of artificial intelligence...
Posted by: We Are Tilt
To celebrate World Menopause Day this year (October 18th), Dark Horses rallied a group of comedians, personalities, and one globally super famous rocker, in support of non-profit organisation Menopause Mandate. The lack of education and support for...
Posted by: Creativepool Editorial
A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...
Posted by: Creativepool Editorial
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
Was there ever really any doubt about who would be taking home the keys to number 10 this afternoon? No. The ink has been drying slowly for the last month on the Liz Truss bid for ministerial supremacy so the hundreds of news pieces that...
Posted by: Benjamin Hiorns
Born, raised and educated in Wigan (home of Northern Soul and pies), filmmaker and director Martin Swift has spent the last 14 years or so working in commercials, documentaries, music videos and film/TV titles sequences, so he’s truly seen all...
Posted by: Creativepool Editorial
For this week’s getting to know feature, we’re sitting down with Graham Sykes, ECD at Landor & Fitch and a man with a storied history in the creatives industries. Tell us a bit about your role! Is there a “typical” day? No...
Posted by: Creativepool Editorial
The District is a design practice that works in all aspects of brand strategy and visualisation. They work with, in their own words “interesting people who have an ambition to do interesting things” and specialise in “thoughtful,...
Posted by: Creativepool Editorial
As a lifelong live music fan, I’ve been burnt quite badly in recent years. Granted, the vast majority of my musical favourites could be politely described as “niche” but on the rare occasions where my tastes and the general...
Posted by: Benjamin Hiorns
Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...
Posted by: Creativepool Editorial
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
When is someone else's good idea just too good to resist? Bad artists borrow, good artists steal. Or is it the other way around? Or are the best artists the ones who use the right tools or learn to make better ones? Corvids are great. And great...
Posted by: Richard
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
The cost of living crisis isn’t just impacting those struggling to get by. It’s a situation being exacerbated by rising inflation and inflation affects everyone, particularly at a time of great global instability. With costs stacking up...
Posted by: Benjamin Hiorns
Frankendecks can undermine a company's brand and value proposition. Marketers work hard to engage prospective customers, and if their first experience is a Frankendeck then it can destroy the overall customer experience which dramatically reduces the...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
Virtue signalling is by no means a 21st century invention. For decades people have been popping their heads up above the pulpit to loudly add their voices to the genius of the crowd to make themselves look good. It’s good PR, frankly. But we...
Posted by: Benjamin Hiorns
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns
Rosy Tsai is a creative director and graphic designer with more than 10 years' experience working both agency and brand side. Specialising in branding, art direction and typography, her work has spanned countless industries and sectors, including...
Posted by: Creativepool Editorial
There are lots of reasons to go freelance. You get to “be your own boss” and carve your own path in the world. Take days off whenever you feel like it and cherrypick your clients as and when it suits you. And you don’t have to...
Posted by: Benjamin Hiorns
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...
Posted by: Bopper
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Rob Luckins is one of...
Posted by: Creativepool Editorial
I’ve always believed ambition was one of the biggest drivers of change in my personal and professional life. I want to be this, I want to be that, I want to be so many things and, no matter what happens, I will get there. This has served me...
Posted by: Antonino Lupo
The Annual 2021 winners have been revealed, with some of the most exciting winners in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Pretty easy to find an answer...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...
Posted by: Antonino Lupo
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...
Posted by: Creativepool Editorial
