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Features

Remember my name. Why aren't there more famous copywriters?

by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...

Posted by: Creativepool
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Features

Benjamin Anthonisz

Creativepool profile: creativepool.co.uk/BenjaminAnthonisz Website: 76kid.com Facebook: facebook.com/76kid Twitter: @76KlD "My passion is digital design and illustration. This year I joined moonpig.com as Head of Online Design with the main objective...

Posted by: Creativepool
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Workshop

Skill shortages in the creative and digital markets

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment As recruiters for the creative industries, including the digital industry, we are naturally very aware of the constant need for the sourcing of fresh talent...

Posted by: Creativepool
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Features

The 'Welcome To Las Vegas' sign, appreciated.

by Magnus Shaw. If you've always been keen to see the very cornerstone of capitalism; a seething hub of avarice and a perfect mechanism for prising people's hard earned cash from their pockets, Las Vegas is for you. I've just returned from a...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Inspiration

The 25 best horror movie posters

You probably see it hundreds of time each and every day. Whether it's on the side of a bus or on the underground, the poster for 'Final Destination 5' seems to be absolutely everywhere at the moment. Maybe part of the reason they felt comfortable...

Posted by: Creativepool
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Features

Motionless pictures - are graphic novels the new movies?

When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...

Posted by: Creativepool
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Features

Who wants to be in Creative Review?

We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...

Posted by: Creativepool
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Inspiration

On Rejections

I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...

Posted by: Stephan Bookas
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Industry

The Overwhelming Impact of Automation on Creative Careers #MoneyMonth

The creative industry is no longer just about raw talent and inspiration; in the last 12 months it’s been forced to pivot wildly and transform into something of a complex interplay of human ingenuity and artificial intelligence. Right now,...

Posted by: Benjamin Hiorns
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Inspiration

Frive aims to revolutionise how we eat #BehindTheBrand

The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...

Posted by: Creativepool Editorial
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Inspiration

Building a blueprint for the Peppa Pig theme park brand #BehindTheIdea

Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...

Posted by: Creativepool Editorial
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Workshop

How to hire a Technical Illustrator

In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...

Posted by: Creativepool Editorial
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Features

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...

Posted by: Benjamin Hiorns
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Features

What Will Adland Look Like in 6 Months? #PredictionsMonth

The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on graphic designer Santa Vinklere

How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...

Posted by: Creativepool Editorial
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Inspiration

Can a scent really make you more creative? #XmasGifts4Creatives

Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Sweathead CEO, Mark Pollard

Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Workshop

Celebrating rejection for International Design Day

Design is a crucial part of our lives, particularly for those of us lucky enough to be involved in the creative industries. From the products we use to the spaces we inhabit, design is everywhere and in everything and International Design Day, which...

Posted by: Benjamin Hiorns
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Inspiration

M&S make a serious style statement | #BehindTheIdea

January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...

Posted by: Creativepool Editorial
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Features

The Frankie Quiroz Formula of 5 C's: Building a Thriving Clothing Brand

Have you ever stumbled upon a piece of advice or a strategy that just clicked with you and made perfect sense? That's exactly what happened to me when I watched a video where Frankie Quiroz was interviewed about building a successful clothing brand....

Posted by: Peter Stylianou
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Features

Are you Wired for Sound? If not, then listen up | #PredictionsMonth

If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...

Posted by: Creativepool Editorial

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