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So who was behind those 'prefect' Harry Potter posters?

As an unashamed lover of the Harry Potter books (and movies to a lesser extent), I was one of millions of fans who were largely unwilling to let the franchise go when it climaxed rather spectacularly at in 2011. So whilst J.K Rowling and Warner...

Posted by: Benjamin Hiorns
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Leaders

DDB and Icona Pop pull a complete 360

Swedish pop duo Icona Pop, have released their new single “FU” straight to their most loyal fans through a live online concert streamed in partnership with DDB Stockholm and Samsung. The idea was to create a unique concert that could be...

Posted by: Creativepool Editorial
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Leaders

The Launchpad: The newest agencies opening their doors this month

This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...

Posted by: Creativepool Editorial
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Leaders

Real life Crystal Maze to open in London next year!

Of all the annual Christmas specials, the one that always made my heart sing as a youngster were the Crystal Maze specials, where a group of hapless adults were replaced by a group of equally hapless children. It gave me a giddy thrill to see kids...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

McCann Worldgroup - Beko Beko has appointed McCann WorldGroup as lead agency partner for global communication projects, with the agency set to serve as a lead agency for Beko; a global Premium Partner of FC Barcelona, the second largest brand in...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Snoop Dogg to Chilean pop-ups

Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...

Posted by: Creativepool Editorial
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Leaders

Anna Kendrick awakens her force for Star Wars Battlefront

As the world readies itself for the release of Star Wars: The Force Awakens, the first in a sequel trilogy set in a galaxy far, far away, gamers are feeling the force for the new Star Wars: Battlefront game. The game will be officially available on...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Turning sound waves into cups using 3D printing How do you 3D print a radio ad? Leo Burnett Melbourne has answered that question by getting experimental for Slurpee, the frozen drinks company (essentially the Australian “Slush Puppy”)....

Posted by: Creativepool Editorial
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Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Laptop Chargers to Jimi Hendrix

Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...

Posted by: Creativepool Editorial
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Leaders

Perfect Fools ask us to dream up impossible “Sandwishes”

Jarlsberg, the world-renowned Norwegian cheese makers, are calling on foodies across Europe, North America and Australasia to imagine and share their most “Impossible” sandwich requests. The cleverly titled (because we LOVE a good pun)...

Posted by: Creativepool Editorial
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McCann London recruits gamers for unique Halo 5 campaign

For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Twitter push video in a big way

Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Droga5 London - Impulse Following a competitive pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its roster. Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week

Leo Burnett London - Freeview Freeview unveiled its biggest ever advertising campaign from Leo Burnett London this week to launch its connected TV service Freeview Play. The new “Set Yourself Free” TV spot launched as a premiere ad break...

Posted by: Creativepool Editorial
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adam&eveDDB ask Brits to share their teatime with the nation

Frozen food bigwigs McCain are launching two multi-million pound marketing initiatives this week that aim to shine a spotlight on the modern, midweek, British family dinner. The first is a week-long series of consumer generated content TV ads, and...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Times Center Stage: Wednesday

Live Stream: 9:00 - Pardon the Interruption: Advertising is Back Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when...

Posted by: Creativepool
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Leaders

Does the UK really need a 'men-only' radio station?

Depending where you reside in the UK, you may be a listener to XFM. The original home of Ricky Gervais and Stephen Merchant, its format has largely been studenty, with a playlist dedicated to indie guitar bands, and a presenter roster of music buffs...

Posted by: Magnus Shaw
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Leaders

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Leaders

England's Rugby Kit: The 250,000-mile manufacturing adventure

So apparently, we won the rugby against Fiji on Saturday. 35-11, I believe. But there, I’m afraid, my knowledge of rugby stops. And so does my interest, if I’m honest, unless pizza and beer and a room full of friends is included. Sorry,...

Posted by: Ashley Morrison
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Leaders

Fed up of selfies? How about a Shoefie?

Twitter was ablaze recently with India’s fashion-conscious youth deciding to forego the usual narcissistic selfie in favour of an altogether more dignified and original “Shoefie,” as part of a new campaign in the region that kicked off...

Posted by: Creativepool Editorial
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Exclusive UEFA Champions League live coverage

To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The...

Posted by: The Media Foundry
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Leaders

The O2 becomes the world's largest 3D light projection

On Thursday night (February 15), the O2 in Greenwich was transformed into a spectacular canvas for the world's largest ever light projection. In honour of the upcoming Rugby World Cup, O2; the England Rugby teams official partners, created a series...

Posted by: Creativepool Editorial
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Leaders

This Harry Potter themed bar proves alcohol can be truly magical

I love Harry Potter; the books and the movie, and I'm not even remotely ashamed to admit it. I also, however, love drinking (beer particularly). Not to excess, but let's just say enough to loosen my tongue and provide a lighter head for a heavy...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Artist recreates London skyline with newspaper to celebrate new PS4 game In more gaming news, last week a London artist used 100 discarded copies of the Evening Standard to create a 300kg model of the iconic London skyline to celebrate the launch of...

Posted by: Benjamin Hiorns
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Leaders

Are you living the Wrangler way or the Wrongler way?

Amsterdam-based agency WE ARE Pi have teased a brand new brand platform for iconic denim makers Wrangler. The cheeky social and OOH campaign is called “Wrangler Vs Wrongler,” and it aims to motivate people on how to lead a better life by...

Posted by: Creativepool Editorial

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