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Advertising

krow helps Fiat 500 celebrate 60th anniversary with kisses from its fans

The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary. krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans. The image (see header image and below)...

Posted by: Creativepool Editorial
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Features

Want to win an advertising award? Just gather your fans

A roundup of the most important news of the week in the advertising awards world. Clio Health This week were announced the winners of the Clio Health 2016. CLIO Health - established in 2009 - is a specialist competition in the healthcare...

Posted by: TheNextGag
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Advertising

CHI&Partners, MPC and TalkTalk allow fans to invade The X Factor from home

Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...

Posted by: Creativepool Editorial
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Design

LACMA let fans bathe in Purple Rain in honour of Prince

2016 has not been a good year for music, and I'm not talking about the fact that Justin Bieber continues his ungodly ascent or the fact that I failed to get tickets for next month's Radiohead gigs. I'm referring, of course, to the simply unfair spate...

Posted by: Benjamin Hiorns
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Advertising

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
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Advertising

Irish rugby fans epically pranked by Heineken

Rothco makes rugby fans face one of their worst nightmares in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup. The film, which leads an in-depth online campaign for the brand, was directed by Finn Keenan of Motherland,...

Posted by: Creativepool Editorial
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Advertising

Activision prank fans to promote new Skylanders game

The Skylanders franchise brought the idea of connecting physical toys to video games into the mainstream, and the concept has been copied by everyone from Disney to Nintendo in the years since. As such, franchise publishers Activision have decided to...

Posted by: Benjamin Hiorns
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Advertising

Mika Hakkinen Encourages Golf Fans To Join The Pact

The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...

Posted by: Creativepool
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News

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
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Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial
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Features

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Design

UEFA Super Cup branding bridges east and west

It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...

Posted by: Creativepool Editorial
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Trends

UKTV's ghost sign celebrates Dad's Army special

UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...

Posted by: Creativepool
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Advertising

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
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Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Trends

Don't miss this official fan art for Peaky Blinders season five

To celebrate the return of wildly popular TV show Peaky Blinders in the UK, public broadcaster the BBC launched a hunt for the best fan art to help promote the fifth season. Anyone with a creative mind was invited to submit a one-of-a-kind static...

Posted by: Creativepool Editorial
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Features

Love Island: Time for brands to do the grafting

Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...

Posted by: Creativepool Editorial
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Video Games

Bill Murray & Co return in new Ghostbusters game trailer

Nostalgia has been big for business for the past few years and a new HD Ghostbusters game is set to continue that trend as Bill Murray and his team of trusted scientists return for more adventures. Ghostbusters: The Video Game Remastered delivers a...

Posted by: Creativepool Editorial
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Entertainment

Would you disappear for a Diesel jumpsuit?

Clothing brand Diesel is giving away a limited number of original jumpsuits from hit Netflix series Money Heist, while challenging fans to disconnect from social media. In contrast to other brand strategies to try and achieve as much online...

Posted by: Creativepool Editorial
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Advertising

Stranger Things star leads team of trailblazers in new Samsung ad

Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...

Posted by: Creativepool Editorial
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Advertising

Paddy Power confirms shirt hoax, calls on brands to stop sponsorship

Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...

Posted by: Ryan Watson
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Design

Paddy Power puts 'modern twist' on shirt sponsorships

UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Brave moments with DixonBaxi

DixonBaxi’s co-founder Simon Dixon believes designers and other creatives should stop worrying about what others are doing and enjoy the moment. “They can be desperate for the next big thing and fear they are missing out,” he...

Posted by: Creativepool Editorial
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Trends

FREITAG opens Sweat-Yourself-Shop in Zurich

To mark the reopening of environmentally-friendly fashion brand Freitag’s Zurich District 4 store, the brand is giving consumers the chance to create their own product. Following common remarks such as ‘Have you got his bag in pale...

Posted by: Creativepool Editorial
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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Video Games

Commodore C64 set for Christmas comeback

Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...

Posted by: Creativepool Editorial
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Features

Cannes Lions 2019: The contenders

The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...

Posted by: Creativepool Editorial
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Social Media

Krispy Kreme gets social with Hotlight Hour

Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...

Posted by: Creativepool Editorial
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Technology

Beer can QR codes tell stories of songs that were Big in Japan

Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...

Posted by: Creativepool Editorial

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