Displaying 3601 - 3636 of 3800 results
Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....
Posted by: Magnus Shaw
The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...
Posted by: Creativepool Editorial
Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...
Posted by: Magnus Shaw
New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...
Posted by: Benjamin Hiorns
Cider Heineken, the brand behind Bulmers cider (amongst countless other alcoholic beverages, including their own globally successful lager), is positioning Bulmers as a festive drink for the winter season in a new digital campaign. Itself part of...
Posted by: Creativepool Editorial
This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...
Posted by: Creativepool Editorial
The Australian digital agency, Pusher, has announced a partnership with Publicis Worldwide, with the agency's 17 Sydney staff and eight Brisbane staff set to move into Publicis offices, and two staff members opening an office in Melbourne off the...
Posted by: Creativepool Editorial
Landor Stuart Sproule will be leaving TBWA for Landor Associates according to an announcement made yesterday by the global brand consulting firm. Sproule will report the Landor CEO Lois Jacobs at its New York office on Monday as the new president of...
Posted by: Benjamin Hiorns
Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...
Posted by: Benjamin Hiorns
Leading advertising automation company Rubicon Project, was recently named as the number 1 ad platform in the world by Quantcast, the audience measurement company that draws its statistics from more than half a billion people worldwide. Quantcast...
Posted by: Benjamin Hiorns
There was some big news coming out of M&C Saatchi yesterday. Firstly, Public Health England (PHE) awarded its consumer engagement PR brief to the agency, with Freuds, which currently holds the contract, but was unable to pitch directly, as a...
Posted by: Benjamin Hiorns
The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...
Posted by: Benjamin Hiorns
What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...
Posted by: R Design Ltd
McLaren are priming the launch of their highly anticipated entry-level sports car with what is being touted as a “Game-changing” launch campaign. The latest model drops the Surrey-based, luxury, high-performance sports car manufacturers'...
Posted by: Benjamin Hiorns
Healy takes Rosetta The biggest promotion news in ad land yesterday arrived in the shape of Eric Healy, who was named CEO of Rosetta, the customer engagement agency owned by the Publicis Groupe. Healy, who has been promoted from Managing Partner of...
Posted by: Benjamin Hiorns
Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...
Posted by: Benjamin Hiorns
Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...
Posted by: Benjamin Hiorns
French design company Appropriate Audiences have hacked a 3D printer and combined it with a tattooists' needle to create a unique “Tattoo Printer,” which might take a lot of the guesswork (and some would say artistry) out of future visits...
Posted by: Benjamin Hiorns
Publicis Worldwide are continuing to expand their roster of digital and mobile focused businesses with the acquisition of the award-winning mobile specialist business, Front Foot, which will be joining forces with Publicis Worldwide Australia,...
Posted by: Benjamin Hiorns
The Publicis Groupe announced yesterday the acquisition of the real-time data-driven digital ad firm RUN, an acquisition very much in line with the group's plan to earn 50% of its revenue from digital by 2018 (at the time of writing, the figure...
Posted by: Benjamin Hiorns
CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...
Posted by: Benjamin Hiorns
The social media monitoring and analysis software company Crimson Hexagon, recently opened its new European headquarters on London's South Bank within the “WeWork London” workspace. The new office is home to a team that's expected to...
Posted by: Benjamin Hiorns
To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...
Posted by: Benjamin Hiorns
To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...
Posted by: Benjamin Hiorns
We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...
Posted by: Magnus Shaw
Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...
Posted by: Ashley Morrison
It was an amazing night last week at the BIMA awards. I was following @Frederiko live Tweets and my heart skipped a beat everytime there was one more win for our award's shelf. We have swept the board with five wins in total, including taking away...
Posted by:
At the 55th Annual CLIO Awards, which took place on Wednesday evening (the 1st of October) at the Cipriani Wall Street in New York, Leo Burnett Worldwide took home a grand total of 71 awards. The agency took home 36 bronze, 19 silver and 11 gold...
Posted by: Benjamin Hiorns
American confectionary company Mondelez International recently signed a global deal with Google in order to accelerate their investment in digital video. Besides covering a substantial global upfront advertising commitment, the partnership, which is...
Posted by: Benjamin Hiorns
AOL and the Publicis Groupe announced yesterday that they would be expanding their comprehensive six-year partnership into programmatic video and linear TV in a move that will provide all agencies within the Publicis Groupe with greater access to...
Posted by: Benjamin Hiorns
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...
Posted by: Creativepool
Creativepool is ending summer in style with Pool Party 2014. Our sublime DJs will provide the soundtrack to a fantastic night and we have photographers capturing the nights shenanigans. To keep up to date with what is happening on the night watch...
Posted by: Creativepool
Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...
Posted by: Benjamin Hiorns
It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...
Posted by: Benjamin Hiorns
The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...
Posted by: Benjamin Hiorns
