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Leaders

There's only One Direction for Havas Media

Universally reviled and/or worshipped boy-band One Direction will be launching their new fragrances through the Havas Media social unit; Socialyse powered by Cake, which offers a complete social service to clients, combining the earned and paid...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

Jack Morton Worldwide Jack Morton Worldwide has appointed Keith Chamarette as the new director of digital at its London office. Chamarette has over 17 years of experience in digital, with time served at agencies such as Positive Digital, Publicis...

Posted by: Creativepool Editorial
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Leaders

VCCP showcase a darker side to McLaren

It's become something of a cliché to “Go to the dark side,” in the media. Modern logic dictates that the second sequel in a trilogy should always be “The dark one,” and adding a touch of gritty realism to a TV show can be...

Posted by: Benjamin Hiorns
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Leaders

Droga5 deletes Cameron Diaz

Whilst it might have passed many of you by (and for shame if it did), this Sunday gone (the 8th of March) was International Women's Day; an annual celebration of respect, appreciation and love towards women across the world. To mark the occasion, No...

Posted by: Benjamin Hiorns
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Industry

A Distinctly Creative Advertising Week Europe

There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...

Posted by: Advertising Week
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Leaders

Designworks inspire some fresh connections in Australia

Australian design agency Designworks has created a bold new identity for the Centennial Parklands Foundation based around the concept of “Inspiring Connections.” It aims to raise awareness of the charitable organisation, which ensures the...

Posted by: Creativepool Editorial
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Leaders

Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

OgilvyOne London OgilvyOne has expanded its leadership team with the appointment of four additional managing partners; Anya King, Mel Stanley, Tracey Barber and Aaron Goldring, with all promotions effective immediately. OgilvyOne CEO Sam Williams...

Posted by: Creativepool Editorial
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Leaders

Havas Village opens in the windy city

Havas officially opened the Havas Village Chicago this week at the freshly renovated 81,000 square foot office space in the River North area of the windy city; a trendy, urban neighbourhood that perfectly suits the global marketing and communication...

Posted by: Benjamin Hiorns
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Leaders

The five briefs I don't want on my desk

Mussel meat A leading discount frozen food company is selling bags of 'mussel meat'. I may be wrong, but I suspect these are the unfortunate shellfish deemed too manky to be sold whole, and are therefore mushed up and flogged in a heaving mass. Good...

Posted by: Magnus Shaw
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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

Inspiration for Advertising Week Europe

Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...

Posted by: Creativepool Editorial
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Leaders

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Nintendo Whilst last week saw the launch of the New Nintendo 3DS in Europe, many North Americans have been complaining that the device has yet to be released across the pond, with only the New 3DS XL hitting western Atlantic shores. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

OMD claim Top Gunn once again

Omnicom's OMD Worldwide has claimed the title of the “World's most creative media agency” for the ninth consecutive time courtesy of the Gunn Report for Media. This now means that the agency has topped the rankings every year since the...

Posted by: Creativepool Editorial
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Leaders

Junior Designer at DigitasLBi has a big idea

Alan Chu, a 21 year old junior designer at DigitasLBi, recently hosted a training day for Ladder students from the Ideas Foundation, the same foundation he graduated from himself just recently. Chu first got involved with the foundation through a...

Posted by: Creativepool Editorial
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Leaders

If PR didn't exist, would we bother to invent it?

A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...

Posted by: Magnus Shaw
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Leaders

BJL launches new venture with pancakes

London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...

Posted by: Creativepool Editorial
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Leaders

VivaKi make some serious changes

VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...

Posted by: Creativepool Editorial
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Leaders

A window into the world of sex

There are few things in life less sexy than numbers. Even the number 69 only approximates a sexual position, and is more a cause for mild amusement than genuine arousal. This project by the creative agency Nice and Serious for the Wellcome...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Leaders

The First Virgin Hotel opens in Chi-town

Is there anything Richard Branson can't do? Well, besides affordable space flight (too soon?) and soft drinks (anyone who remembers Virgin Cola no doubt still has nightmares about it) of course? It would appear not, as the billionaire Virgin tycoon...

Posted by: Benjamin Hiorns
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Leaders

The Best 2015 Super Bowl Campaigns (PART 2)

Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...

Posted by: Benjamin Hiorns
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Leaders

Amazon takes on Gmail and Outlook

Yesterday Amazon unveiled WorkMail, a brand new product which offers email and calendaring services for corporate customers. The aim is for WorkMail to overtake Gmail and Outlook as the platform from which the company's corporate customers organise...

Posted by: Creativepool Editorial
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Leaders

Pinterest brings its advertising A game

Pinterest, the visual social network, plans to significantly further how it monetises its site by improving how advertisers use it. The site, which sells itself as a “Discover-based” social media platform, will serve up more user data to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

Get involved in Digital Shoreditch Festival, 11th - 24th May 2015

Digital Shoreditch Festival celebrates and showcases tech and its converging industries, with a programme that includes talks, workshops, screenings, open studios, meetups, exhibitions and more - all drawn from the community. Key themes from the...

Posted by: Digital Shoreditch
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
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Leaders

Can you headbang to Taylor Swift?

TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...

Posted by: Creativepool Editorial
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Leaders

GTR rebrands with new “Seamless” identity

Govia Thameslink Railway (GTR), the biggest rail franchise in Britain, recently rolled out a new brand identity by SomeOne to bring the whole company in line with the recently rebranded South Eastern network. The train operating company, which also...

Posted by: Creativepool Editorial
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Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Leaders

Frijj shakes up its brand identity

The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...

Posted by: Creativepool Editorial
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Leaders

Lykke Li is breaking grounds with Peugeot

Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...

Posted by: Creativepool Editorial

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