Displaying 1 - 36 of 9465 results
In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...
Posted by: Creativepool Editorial
John Mescall has been named as the new global executive creative director at McCann's headquarters in New York. The move will see him relocated from McCann Australia, where he has served as executive creative director since October 2011. The move is...
Posted by: Benjamin Hiorns
by Jessica Hazel. Aussies are well known for their cheery dispositions and sunny outlooks on life and this has never been more true since Melbourne Metro's new Public Service Announcement came to light earlier this week. 'Dumb Ways To Die' is a...
Posted by: Creativepool
In celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, Funny Or Die and SS+K has launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and comedy actor...
Posted by: Creativepool Editorial
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...
Posted by: Lewis Moberly
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...
Posted by: Antonino Lupo
We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...
Posted by: Novagram
This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...
Posted by: Antonino Lupo
Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...
Posted by: Creativepool Editorial
The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...
Posted by: Creativepool Partner
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
We will forever remember the past 16 months as the moment in which mankind realised they could be as productive from home as they are in the office - if not even more. Sadly, it was also a time of pay cuts, layoffs and job losses. A time when a...
Posted by: Creativepool Editorial
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
Happy new year, freelancers! Surely 2020 has been an interesting one for all of you, in both good and bad ways. After an initial discouraging time of radio silence and cancelled projects, it seems that some clients are finally starting to come back,...
Posted by: Antonino Lupo
Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...
Posted by: Creativepool Editorial
Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...
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Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...
Posted by: Luc Benyon
Like most people in the creative industry, I know a fair few people who operate websites. Some of those sites are superbly designed and executed, others are a bit dull, and a minority are a right royal mess. It's also notable how few make real...
Posted by: Magnus Shaw
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
Being a freelancer in the creative industries can be equal parts exhilarating and terrifying, particularly with AI now potentially changing the playing field for so many of us. For me, freelancing offers the freedom to only accept the work I...
Posted by: Benjamin Hiorns
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
When just starting out, it’s normal for most freelancers to jump from one project to another. At this early stage of your freelance business, your retainers are few and far in between - if any - and your earnings are just as inconsistent. Often...
Posted by: Antonino Lupo
As the world opens up again, many of us will find ourselves in new and exciting working environments. And while exploring the world can be a great opportunity to find creative inspiration, it’s more important than ever to ensure that you take...
Posted by: Xero
The world has descended into chaos and this can’t be news to anyone who hasn’t been silently meditating in a Californian desert for the last fortnight (Jared Leto truly is the gift that keeps on giving). The creative industries are made...
Posted by: Benjamin Hiorns
Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...
Posted by: Canto
Getting your first commission as a creative in any field can be tough, but with self-belief, perseverance and a solid plan of action, you can bag that first client and kick on. Following a recent interview with California-based freelance cartoonist,...
Posted by: Creativepool Editorial
Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity has announced new networking opportunities to enhance the Festival experience for its global attendees. Cannes Lions has joined forces with Accenture Interactive as its official Connections...
Posted by: Creativepool Editorial
Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...
Posted by: Rufus Leonard
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard
Leap year 2024 is a rare (literally twice a decade) opportunity for brands to engage their audience, boost sales, and create memorable experiences. With an extra day on the calendar, marketers can leverage the novelty and urgency of this occasion to...
Posted by: Benjamin Hiorns
Artist, pattern designer, entrepreneur and cofounder of the Make It In Design online education platform, Rachael Taylor, discusses the importance of diversifying your income stream as a creative in these trying times. It’s important to not...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
Asking people to part with their money has never been an easy thing. It’s why sales skills are still seen as incredibly desirable traits by employers and it’s why advertising exists in the first place. I mean, what is good advertising...
Posted by: Benjamin Hiorns
