Features
Asked for his thoughts on the current state of the advertising industry, Michael Scantlebury, founder and director at independent agency Impero, says he feels we’re on the cusp of a recession. But that's not necessarily a bad thing, as the...
Posted by: Ryan Watson
Leaders
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
Leaders
Wavemaker - RNLI
Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...
Posted by: Creativepool Editorial
Leaders
The wearable device that tracks the performance of aspiring footballers
Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
Posted by: Creativepool Editorial
Leaders
DixonBaxi - DNEG (Double Negative/Prime Focus World)
Branding and creative agency DixonBaxi has created a new identity for the merger of VFX companies Double Negative and Prime Focus World. Double Negative has brought home an Oscar three times in...
Posted by: Creativepool Editorial
Leaders
The 3D-printed inflatable car interiors of the near-future
Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Leaders
8-bit sushi and the dawn of digitised food
Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Leaders
Publicis - Lastminute.com
Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...
Posted by: Creativepool Editorial
Leaders
Initiative - Lego
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
Leaders
Pentagram - Mangasia
The Barbican has opened a new exhibition exploring the history of Asian comics, featuring graphics and installations created by Pentagram. Mangasia: Wonderlands of Asian Comics is currently on tour at the Palazzo delle...
Posted by: Creativepool Editorial
Leaders
agenda21 Digital - Addison Lee
agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...
Posted by: Creativepool Editorial
Leaders
Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
Posted by: Creativepool Editorial
Leaders
The Gate London - Tomorrow's People
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
Posted by: Creativepool Editorial
Leaders
BBC Creative - The Apprentice
With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
Leaders
Publicis - Diesel
Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The...
Posted by: Creativepool Editorial
Leaders
Space - Glenfiddich
The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Leaders
McCann Worldgroup - Alzheimer's Society
Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial