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Leaders

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Creativepool Editorial
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Features

Ads that made history: IKEA's Dining Room (1994)

When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...

Posted by: Antonino Lupo
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Leaders

Gwyneth Paltrow works with Gensler on members only Sunset Strip club

Oscar-winning actress and former 'Mrs Coldplay' Gwyneth Paltrow, is working with architecture firm Gensler to develop a branch of the private Arts Club on Hollywood's Sunset Strip. Paltrow and Arts Club chairman Gary Landesberg purchased the...

Posted by: Creativepool Editorial
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Leaders

The One Club announces a new creative residency in NY

The One Club, producers of Creative Week and the prestigious One Show Awards, announced this week the formalisation of “Creative Residency,” a program developed in collaboration with BBDO New York that provides multicultural students and...

Posted by: Creativepool Editorial
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Inspiration

Puck Collective Launches The Jungle Book Club

Get yourself lost in the leafy undergrowth and howl with the wild beasts of Puck Collective's Jungle Book Club! Last Thursday (April 16th) we visited the launch and exhibition exploring the scale and beauty of the Jungle fauna with proportional...

Posted by: Creativepool Editorial
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Inspiration

Puck Collective Launches The Jungle Book Club

Get yourself lost in the leafy undergrowth and howl with the wild beasts of Puck Collective's Jungle Book Club! Last Thursday (April 16th) we visited the launch and exhibition exploring the scale and beauty of the Jungle fauna with proportional...

Posted by: Alexandra Schott
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Workshop

Embracing improvisation with Nike ISPA and Builders Club

Have you heard of Nike's ISPA design philosophy? If we had to summarise it in just two words, we would say 'being different'. ISPA stands for improvise, scavenge, protect and adapt, and it is a philosophy embracing non-conventional experimentation,...

Posted by: Creativepool Editorial
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Leaders

Join the Losers' Club in London today

Pennywise the clown makes a long-awaited return today as IT Chapter Two is released in cinemas, but excitement is spreading beyond the big screen to the pavements of London. ESI Media’s Evening Standard has partnered with Warner Brothers and...

Posted by: Creativepool Editorial
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Features

Spotlight - We Three Club

- View We Three Club's Creativepool profile ‘Combining both our styles we offer a really broad range of options and concepts' How long have you been a Freelancer for? Chris and I have both been freelancing for around 6 years now. Pretty much...

Posted by: Creativepool
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Leaders

Cincinnati's top agencies to duke it out in a new type of 'Fight Club'

This Thursday January 21st, three of Cincinnati’s largest advertising agencies: POSSIBLE, Rockfish and Barefoot Proximity, will compete in the inaugural “Agency Fight Night,” a real-time contest to see who can generate the most...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Kodak to Carluccio's

Work-Order - Kodak Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Leaders

DixonBaxi ushers in new era for AC Milan with bold rebrand

European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...

Posted by: DixonBaxi
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Leaders

Food Trends 2017: How technology is shaping our future

Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...

Posted by: Kate Lewin
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Leaders

Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Leaders

Two iconic London institutions get made over

Two famous upper-class London hangouts have been given a spit and polish recently. First up, the Soho-based Groucho Club has been redesigned by Michaelis Boyd Associates, who were tasked with updating the arts & media-focused private members club...

Posted by: Creativepool Editorial
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5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

Posted by: Callum Lumsden
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Leaders

Reviving the massive German Gymnasium in Kings Cross with D&D London

Conran and Partners has redesigned Britain’s first purpose-built gym as a restaurant complex. The Grade II-listed German Gymnasium in London’s King’s Cross was designed in 1865 by Edward Gruning for the German Gymnastics Society,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Snoop Dogg to Chilean pop-ups

Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Inspiration

The best locations in the world to be a freelancer

With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...

Posted by: Creativepool Editorial
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Inspiration

Top 10 LGBT+ campaigns celebrating and championing diversity

On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...

Posted by: Antonino Lupo
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Upcycling: Swedish Pop-Up Turns Fashion Into Food

The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...

Posted by: Benjamin Hiorns

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