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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns
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Leaders

Virtual Reality evolves at CES 2015

Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...

Posted by: Benjamin Hiorns
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Leaders

When Stop Motion met 3D Printing

Whilst 3D printing technology is a relatively modern concept, stop motion animation has been around for decades. Who would have thought then, that the two would fit together so effortlessly? Of course, when you look at it logistically, it's obvious...

Posted by: Creativepool Editorial
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Leaders

The Tate opens its vaults

The Tate Archive, the largest archive of British art in the world, recently opened its vaults to the public by putting thousands of artefacts online. In all, there are 52,000 letters, photographs and sketchbooks belonging to some of the most notable...

Posted by: Benjamin Hiorns
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Leaders

If Carlsberg did Christmas...

Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...

Posted by: Benjamin Hiorns
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Leaders

Persistent Peril's animated music promo for Phantom Power

Persistent Peril create a visually impressive animation for the official music video ‘Phantom Power’ from Diagram’s upcoming album, Chromatics. As Vimeo Staff Pick and over 86k plays so far, Persistent Peril's emotional music promo is being...

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Leaders

Nintendo to finally join the smartphone revolution?

No, Nintendo are not launching their own smartphone (though I have no idea why, as it would probably result in Black Friday levels of consumer chaos, and their have been rumours that they might be developing their own Android tablet), but are...

Posted by: Benjamin Hiorns
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Leaders

Sir Clive Sinclair reinvents gaming's past

Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...

Posted by: Benjamin Hiorns
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Inspiration

'Interstellar' - a long movie, but worth the trip?

If we ever had drive-in movies in the UK, they kept it pretty quiet. The whole concept of taking your car into a cinema is very much an American one, and even here it’s dying. In fact, there are only 340 such theatres left in the whole of the...

Posted by: Magnus Shaw
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Leaders

Detekt: Amnesty International uncovers government malware

Amnesty International, the human rights charity, recently unveiled a new tool that will allow users to detect government surveillance. The “Detekt” tool, which can be downloaded for free via a bespoke website, detects most well known...

Posted by: Benjamin Hiorns
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Leaders

World Rugby gets a much needed facelift

This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...

Posted by: Creativepool Editorial
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Inspiration

10 Facts: How to create a successful brand

“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....

Posted by:
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Leaders

Punk Rock meets Nintendo. Finally!

Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...

Posted by: Benjamin Hiorns
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Leaders

“Dangerous” dancing Ad banned by ASA

A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...

Posted by: Benjamin Hiorns
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Leaders

Facebook's Creative Lab creates apps and court battles

In the same week that Google set forth their mandate to reinvent email with their new “Inbox” app, Facebook also announced they were planning to reinvent the chat room with “Rooms,” an app that plans to bring back the glory...

Posted by: Benjamin Hiorns
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Leaders

Dyson Thinks Your Humidifier is Unhealthy

Renowned British technology company and vacuum cleaner dons Dyson, recently launched its first humidifier, but unlike most humidifiers, which have been known to spread unwanted, potentially harmful bacteria, Dyson's claim their industry-first model...

Posted by: Benjamin Hiorns
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Inspiration

Christ on a bike! No, Jesus in a marathon

Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...

Posted by: Ashley Morrison
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Leaders

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
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Workshop

How to bring your images to life using Cinemagraphs

A Cinemagraph is a looped gif in which only a small part of the image is animated whilst the rest is motionless. They are a great way to add subtle details to what appear to be static images. In fact, they are not images at all but videos manipulated...

Posted by: Fotolia
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Inspiration

Doodling Mr Vukotič

Illustrator Jaka Vukotič spent much of his time doing different drawings, illustrations, and cartoons, whilst growing up in a land transforming from socialist Yugoslavia to capitalist Slovenia. The radical socio-political shift from egalitarianism...

Posted by: Fotolia
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Inspiration

Three ways that brands can move from social pariah to social star

Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...

Posted by: Rufus Leonard
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Leaders

Amazon buy Twitch for almost $1 Billion

News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...

Posted by: Benjamin Hiorns
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Leaders

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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Leaders

Freelancers, stop ignoring customer retention!

Most freelancers think that 'customer retention' and 'brand loyalty' are just terms that get thrown around by marketers and don't apply to them. But no matter how small the business in question may be, customer retention is always relevant. In fact,...

Posted by: Copywriting Is Art
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Inspiration

3 Brands Expanding their Narrative through CGI Storytelling

Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...

Posted by: bluemarlin
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Leaders

AKQA creates a brand new digital experience for Levi's

A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...

Posted by: Benjamin Hiorns

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