Displaying 1045 - 1080 of 1377 results
Digital advertising agency DigitasLBi have announced a brace of important new hires this past week. The latest is Morgan Carroll, who will serve as executive vice president and executive creative officer of the agency's Chicago and San Francisco...
Posted by: Benjamin Hiorns
The London-based creative agency Gravity Road announced yesterday that it had made two new senior appointments in the form of Joanna Osborn and Samirah Ravin. Osborn will serve as the Head of Creative Service and Ravin as Financial and Commercial...
Posted by: Benjamin Hiorns
The Australian branch of comparison website comparethemarket.com is set to focus on more localised content with a new campaign spearheaded by international full service creative agency VCCP. The brand will launch the latest instalment in its wildly...
Posted by: Benjamin Hiorns
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns
Firing a client is an unusual notion - counterintuitive even. Business norms suggest an enterprise will always welcome the presence of as many paying customers as possible. So why would anyone ever sack a client? Actually, although it would be a...
Posted by: Magnus Shaw
A new campaign launched today by VisitBritain hopes to make Britain a more enticing prospect for vacationers from all over the world. The £2.5 million, extravagantly titled 'Sounds of Great Britain' campaign is headlined by an advertisement...
Posted by: Benjamin Hiorns
Global advertising agency network McCann-Erickson have had a lot to celebrate recently, what with the release of The 2013 Gunn Report, which is an annual publication that details the most successful print, digital and televisual advertising campaigns...
Posted by: Benjamin Hiorns
Growing up in the '80s, there were only four TV channels. Consequently, when we got to school, it was a pretty safe bet that we had all watched the same telly as everyone else the night before. So in the playground of a morning, we would all run...
Posted by: Ashley Morrison
You may have noticed an increase in the number of sharply-dressed gentlemen wandering the gloomy streets of London this week, the reason for this is not a showcase of an expertly chosen Christmas gifts but the 4th season of London Collections: Men...
Posted by: Jessica Hazel
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...
Posted by: Ashley Morrison
If you read my column earlier this week, you'll know I'm in America. If you didn't, I'm in America. In fact, I'm now in America's oldest town, St. Augustine - on Florida's Atlantic coast. And despite the temperature being in the low eighties (which...
Posted by: Magnus Shaw
I'm in the USA - in a beautiful city called Charlestown on the Atlantic coast of South Carolina. But I'm travelling, so last night I was in Cherokee which, although it sounds romantic, is actually a rather tacky casino town 300 miles north. The...
Posted by: Magnus Shaw
When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...
Posted by: Ashley Morrison
'Share the love!' says a one and half foot, massive headed, dead-eyed creature in a white jump-suit. Ordinarily the shock of this vision would wake you from your nightmare. You'd slope off for a wee and crawl back into bed. But this isn't a bad...
Posted by: Magnus Shaw
In November 2011, Coronation Street made UK television history when it became the first primetime show to secure a product placement deal with an advertiser. The unbranded ATM machine in the corner shop (prop: Dev Alahan), suddenly became a...
Posted by: Magnus Shaw
Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...
Posted by: Magnus Shaw
Creative Corner is a free conference for brand owners, creative agencies and designers. It’s alive with ideas for adding impact to your work, whether you’re creating: Retail branding Visual merchandising In-store promotion and...
Posted by: FESPA
“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...
Posted by: Ashley Morrison
Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...
Posted by: Magnus Shaw
Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...
Posted by: Magnus Shaw
"I am an apparel and branding graphic designer with an in-depth understanding and knowledge of production methods, innovative techniques and application of graphics. I specialise in producing trend driven graphics and branding for the fashion...
Posted by: Creativepool
Channel 4 is in trouble with Ofcom. Not for a programme or an advertisement, but the juxtaposition of the two. The broadcasting regulator says the station broke their code on 26th December 2012 when they ran a commercial which gave the impression it...
Posted by: Magnus Shaw
The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...
Posted by: Magnus Shaw
Shaun Clarkson is best known for his eclectic interior designs for the likes of Vince Power, Oliver Peyton, Harvey Nichols and Pernod Ricard. Since crashing onto the London hospitality scene in the late eighties (his first outing for Vince Power had...
Posted by: Creativepool
I'll be the first to admit it: from time to time, my blog posts can border on the vitriolic. But I flatter myself that, when I do let loose and turn the air puce, I'm only saying what quite a lot of people are already thinking. Such was the case a...
Posted by: Creativepool
by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...
Posted by: Creativepool
Skincare advertising isn't renowned for pushing the bounds of creativity. Indeed, the industry's campaigns tend to be as formulaic as the various unctions they peddle. Occasionally these ads drift into the realms of the ridiculous - I've mentioned...
Posted by: Creativepool
Oliver Wetter, Illustrator & Art Director creativepool.com/fantasio twitter.com/fantasiox facebook.com/FantasioFineArts Company Fantasio fine Arts / Fantabulous Visions* About you: Fantasio Fine Arts emerged to turn ideas into working...
Posted by: Creativepool
By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...
Posted by: Creativepool
Michelle Martin Head of Production Lola Post Production LTD Visit Lola Post on IMDB 9am - Grab a coffee, switch the computer on, wait for a zillion emails to appear on my outlook, open the schedule and take a deep breathe before the day...
Posted by: Lola Post Production LTD
By Magnus Shaw Well, this should be fun. A column about poo (rather than one made up of it, which isn't unusual). You see, you're already wondering whether you really want to read on - and I don't blame you, who wants to read about that? Exactly....
Posted by: Creativepool
by Magnus Shaw. Watching telly a few days ago, I saw Barack Obama's swearing-in ceremony at The White House. I was delighted, because had Romney won, I wouldn't be watching the TV, I'd be trying to arrange for a rocket to take me to another planet....
Posted by: Creativepool