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Leaders

Commercial radio enjoys biggest advertising revenue figures in 2016

Commercial radio is celebrating a record-breaking year for advertising revenue, boosted by increased investment in the medium by online retailers. Figures from Radiocentre, the industry body for UK commercial radio, reveal that commercial radio took...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Commercial Flying Cars and other stories

Dyson opens first research and development centre outside UK Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...

Posted by: Creativepool Editorial
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Leaders

Zeitguised launches dedicated Foam Studio commercial arm

Zeitguised is a German design studio that produce amazing hyper-real animation and CGI and have worked with some of the worlds biggest brands and broadcasters producing highly-stylised films and graphics, including: Absolut, Adobe IBM, Mercedes Benz,...

Posted by: Creativepool Editorial
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Leaders

Learning from Failures with Oliver Fuselier

Few people make their way in your heart like Great Guns USA managing director Oliver Fuselier does. Reading him as he tells stories of his remote and recent past is heartwarming and enough to paint a beautiful, comprehensive picture of an ambitious...

Posted by: Creativepool Editorial
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Inspiration

The Relentless Free Spirit of Clare Reeves

We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Industry

Annual 2020 FAQ: 7 'Most' Asked Questions About the Annual Awards

We’re little more than one week away from the final submissions deadline for the creative industry's 'most' award, and as the last round of entries starts to flow in, we are also getting a lot of questions on how Annual 2020 works. There are...

Posted by: Creativepool Editorial
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Inspiration

The Fluidity of Structure with Gordon Greaves

You'll often hear writers say that structure is important. Structure is what holds a story together. Structure is sometimes what propels a story forward. Structure is loved, but also much hated. But even within the strict rigidity of structure,...

Posted by: Creativepool Editorial
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Inspiration

The Mathematical Artistry of Simone de Gale Architects

They say there is no way you could get a lover of human sciences to enjoy maths. This may lead some people to believe that artists can never be good with numbers, but Simone de Gale's architectural firm is ready to prove the world wrong. With a...

Posted by: Creativepool Editorial
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The Vibrant Fervour in Jonathan Knowles' Shots

Technology has changed much of what we know as the 'creative process', especially in the past few decades. The advent of digital has brought new ways to complete the same tasks and propel our inspiration forward - but there's no denying that the...

Posted by: Creativepool Editorial
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Industry

Announced the Winners of the Creative Circle 2020 Awards

Here at Creativepool we're always proud to support creative awards that strive to make a difference. While we all eagerly wait for the deadline of our prestigious Annual 2020 awards, our partners at Creative Circle have forged ahead with their own...

Posted by: Creativepool Editorial
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Inspiration

The Art of Change with Jabeen Qadri

We hear it all the time - art can change people. Creativity in itself can change people, but we did not know to which extent until we've had a chance to speak with freelance illustrator Jabeen Qadri. Jabeen was stuck in a field of study which made...

Posted by: Creativepool Editorial
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Inspiration

The Symphony of Brice Cagan

We rarely do feature musicians around these parts, but there are so many incredible composers and sound artists in the community and we are thrilled every time we find some new talent here and there. Brice Cagan is everything our editor will never...

Posted by: Creativepool Editorial
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Inspiration

Learning Creativity with Muneebah Waheed

You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Finding Inspiration with Vivid Flow Studio

Inspiration can come from a variety of different sources. For Marcin Roszkowski and his small company, Vivid Flow Studio, inspiration comes from looking at the world. Marcin wishes for a better world, one in which we start respecting our planet as...

Posted by: Creativepool Editorial
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Leaders

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

90% of the creative industry is working from home

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Taking on Tomorrow

The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...

Posted by: Creativepool Editorial
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Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
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Features

#StayHome: You don't need to go outside to craft amazing work

Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...

Posted by: Antonino Lupo
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Features

Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Robert Hooper on why we need more dreamers

Rob Hooper describes himself as a digital illustrator that “helps people bring their ideas to life with witty ideas and punchy visuals.” He’s been working in the creative industries for 35 years, migrating from a start in design and...

Posted by: Creativepool Editorial
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Inspiration

Member spotlight - The bleak beauty behind Ken Gerhardt's lens

As the 2nd ranked photographer on Creativepool with over 40 years of experience, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the...

Posted by: Creativepool Editorial
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Leaders

Shortcutting Video: The proven effectiveness of 2-second ads

A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Annual 2020 Spotlight: IMAX Creative

As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with Andrew Almendras, creative director at IMAX Creative, to discuss the company’s Brand Team of the Year gold award win. Andrew offered up...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Learning to accessorise with Joanna Godbold

Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...

Posted by: Benjamin Hiorns
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Inspiration

CES 2020: the symbiosis of human and machine

“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...

Posted by: Posterscope
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns

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