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Displaying 37 - 72 of 753 results

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Leaders

Living for the thrill - With Territory Studio | #GettingToKnow

No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...

Posted by: Creativepool Editorial
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Leaders

Durex caught vlogging off for new campaign

The last few years have thrown up a new kind of professional personality; the “YouTube celebrity.” These video bloggers (or “Vloggers”) make a living by posting short videos online that cover a range of topics from video games and films to...

Posted by: Creativepool Editorial
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Inspiration

The science of being humankind.

Being kind has measurable positive effects on health, wellbeing, and relationships - it’s science. It’s way too easy to get caught up in the day-to-day stresses of a busy and full life these days. But for this years ‘World Kindness Day’,...

Posted by: We Are Tilt
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Features

#CreativeTips - Protecting Your Mental Health #MentalHealthMonth

The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...

Posted by: Benjamin Hiorns
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Industry

Adapt and Change: How did the internet change graphic design?

The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...

Posted by: Tony Clarkson
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Workshop

Taking crowd-sourced answers to the Yext level | #CompanySpotlight

Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...

Posted by: Creativepool Editorial
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Workshop

The Office: Re-imagined in an age of hybrid work

As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...

Posted by: Creativepool Editorial
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Workshop

International collaboration in the modern workplace

Creating, cultivating, and maintaining a collaborative culture across global teams is vital for international businesses who want to succeed. In doing this well, businesses gain new perspectives to better be able to innovate and grow. With the new...

Posted by: Creativepool Editorial
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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Leaders

Why being a queer creative puts me at more mental health risk

Michael Stephens, former creative director, recounts his own struggles with mental health. Ever since I was young, I’ve been outwardly known as a ‘creative’ child. I was artistic, loved dressing up and of course making dens. I knew...

Posted by: Michael Edward Stephens
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Workshop

Leaving the Comfort Zone

The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...

Posted by: James Sampson
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Features

Member Spotlight: The Dreams of Ashley Gray

Ashley Gray has a dream. That we start respecting the creative industries as much as they respect and include all of us, nurturing our ambitions and making us grow as human beings. Ashley is an excellent 3D artist with his own, cryptic and somewhat...

Posted by: Creativepool Editorial
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Leaders

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Inspiration

Women in Photography: Diane Arbus

“My favourite thing, is to go where I’ve never been” Diane Arbus has been called sensational, bizarre, unique. Her distinctive and unusual subjects and gritty techniques make her images instantly recognisable, even amongst the...

Posted by: Lobster
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How to Approach Humour Across Cultures

Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking some sort of cultural taboo, I started chatting about humour in different languages. I tried...

Posted by: Textappeal
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Leaders

Should we adopt Digital Minimalism?

You may have seen the video of Simon Sinek explaining the Millennial Question. If not you should check it out now. His insight into the Millennial generation’s addiction to the dopamine-releasing effects of smartphone and computer usage is an...

Posted by: Kate Lewin
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Leaders

Survey suggests open-plan offices might be making us more anti-social

The idea behind an open-plan creative office is pretty solid. Whilst locking ourselves away in solitude and “Just cracking on with it” might be a tried and tested working method for those in less naturally collaborative industries, but as...

Posted by: Benjamin Hiorns
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Leaders

MullenLowe London get Frank About Women with global survey

It's a sad fact indeed, but globally, women are still paid around 70% less than men. This is especially shocking considering how women will control almost two thirds of consumer wealth in the next decade. Smart brands seeking to build relationships...

Posted by: Creativepool Editorial
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Leaders

Calvin Klein target Tinder for new campaign

Depending on your point of view, the social dating app Tinder is either a revolutionarily simple and efficient dating app or a grim harbinger for the downfall of civilised society. We’ll choose to remain on the fence for now, but have to admit...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple iPhone 6S images leaked? Days after Apple accidentally leaked images of their new iPods, images of the tech giant's next iPhone (the iPhone 6s) have hit the internet. The photos cite a “Proven” Apple source, and show that the new...

Posted by: Benjamin Hiorns
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Leaders

Meet JIBO: Robot Friend or Robot Slave?

Yesterday I reported on a protest taking part at the SXSW Festival in Austin, Texas, in which a small group of concerned citizens took to the streets to warn festival attendees of the potential dangers of sentient machines. Having seen the video...

Posted by: Benjamin Hiorns
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Leaders

What is the Forrester Report and why is it wrong?

Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....

Posted by: Magnus Shaw

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