Displaying 9289 - 9324 of 9501 results
by Jinx Jeffery, Dynamic New Alliances. I know a great deal of you reading this will probably have read something similar before, so please forgive me if some of this comes across in a wave of deja vu. But the information is clearly not sinking in -...
Posted by: Creativepool
by Magnus Shaw I'm easily annoyed. So it really riles me when my fellow airline passengers don't pay attention to the safety film. Indeed, I often notice travelers reaching for a magazine as soon as it starts. Presumably this is some childish...
Posted by: Creativepool
by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
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by Magnus Shaw When I was a kid, homosexuality bemused and troubled us. I went to a public school and, despite the stereotypes, any boy even hinting at same sex attraction would be inviting ridicule or worse. That's how stupid we were. Now in...
Posted by: Creativepool
by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...
Posted by: Creativepool
by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...
Posted by: Creativepool
by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
Posted by: Creativepool
by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...
Posted by: Creativepool
The Emirates Stadium played host to this years Drum Marketing Awards. McCann Manchester and Aldi Stores continued to reap the rewards of their ‘Aldi Likes Brands’ campaign. After winning the Roses Advertising and Design Awards Grand Prix...
Posted by: Creativepool
"It's impossible to make things work out just the way you want all the time." - Neil Christie Tell us what you do for a living and who you work for? Managing Director, Wieden + Kennedy London What does that involve? Trying to create an...
Posted by: Creativepool
by Jessica Hazel The Barbican has just launched an exhibition about the most influential art school of the twentieth century, the largest to take place in the capital in the last 40 years. That art school is of course Bauhaus - think tubular steel...
Posted by: Creativepool
by Magnus Shaw When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it's on a commercial channel and wait for the break. In those few, short minutes you're more or less...
Posted by: Creativepool
When Series 2 of the hit TV series True Blood was ready to be launched across the US, the executive producer of the show asked his agency, 'If Vampires are among us how would they be marketed to?' The agency, Digital Kitchen, decided to stick their...
Posted by: Creativepool
Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
I had a go at being a creative director once. It didn't quite work out. All sorts of reasons why but the main one being that I was just 30 years old. Looking back that's probably too young to be in the hot seat. Although I knew how to come up with...
Posted by: Creativepool
I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...
Posted by: Creativepool
We've all been there. The flip charts at the front of the room. The post-it-notes around the walls. The plate that once detained a packet of custard creams. The incessant doodling. The standing up and the sitting down. The glazed eyes staring into...
Posted by: Creativepool
Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...
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Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...
Posted by: Creativepool
HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...
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Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...
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Careercast.com is a website owned by Adicio inc. and has just drawn up a list of the best and worst US jobs for 2012. There are 200 jobs in the list and it's compiled from data from the Bureau Of Labour Statistics, takings aspects such as work...
Posted by: Creativepool
Twitter can be a bear pit. As a repository for anything that crosses one's mind, it tends to attract rebuttals, rejections, replies and refutations like an old sweet attracts pocket fluff. However, with a bit of luck, a judicious following policy and...
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As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...
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Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...
Posted by: Creativepool
Creativity has got to be one of the most important skills in the world today. Take a look at any recruitment ad in the corporate world and you’ll see how much the skill is in demand. Right now all kinds of companies are looking for...
Posted by: Creativepool
Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that - just simply entertain. What...
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I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
Posted by: Creativepool
From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...
Posted by: Creativepool
I've always been interested in creative people. Why they do what they do. Where their ideas come from. What makes them tick. Today, for no other reason than I want to, I thought I'd write something about a true legend and a prince among men: Roald...
Posted by: Creativepool
In this month's article we will be looking at the grey area these days between front end design and development. Most of Source's clients have restructured their creative and tech departments forcing people to be able to design and build projects and...
Posted by: Creativepool
Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...
Posted by: Creativepool
