Displaying 1 - 36 of 9449 results
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
M&C Saatchi has been hired by the click-and-collect online shopping service, Doddle to handle its creative and PR account ahead of a national launch, which is planned to go ahead in 300 locations in major rail stations and shopping centres across the...
Posted by: Benjamin Hiorns
by Jessica Hazel Over the last week or so your feed on Facebook might well have come up with something like this: It comes from one of your friends with the title "LMFAO!!! SEE WHO VIEWED YOUR PROFILE!! Click Here -->..." If you are silly enough...
Posted by: Creativepool
Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...
Posted by: Creativepool
Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally...
Posted by: Creativepool Editorial
Saatchi & Saatchi London has announced the launch of BUY; a new division designed to close the purchase cycle and help clients achieve better sales. The unit will introduce a new set of services including data analytics, mobile online display, CRM...
Posted by: Creativepool Editorial
Remember playing with Matchbox toys as a toddler? Well, Auto Trader has made the car-in-a-box dream come true for adults by parking the world’s first automotive vending machine in East London. The interesting installation offers motorists a...
Posted by: Creativepool Editorial
The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...
Posted by: Benjamin Hiorns
If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...
Posted by: Antonino Lupo
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw
DDB Worldwide has made a major South American acquisition is the shape of Grupo ABC, one of the largest independent advertising and marketing communications group in Brazil and number 25 in the rankings of the world's largest agency companies. Grupo...
Posted by: Creativepool Editorial
The current edition of an Austrian magazine has been printed with the blood of HIV+ subjects in an effort to help raise awareness of the frequently misunderstood condition. All 3,000 copies of the Spring issue of Vangardist, a “Preogressive mens...
Posted by: Creativepool Editorial
News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...
Posted by: Benjamin Hiorns
Demand Media, the Santa Monica-based content and social media company that operates brands like eHow, Cracked and Livestrong, announced yesterday that it had added Saatchi Art to its collection. They acquired the company for $17 million in cash and...
Posted by: Benjamin Hiorns
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...
Posted by: Benjamin Hiorns
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...
Posted by: Creativepool
The World Wide Web, it's a wonderful thing to be sure. You've got your social media for endless moaning and pictures of your holidays. You've got your YouTube for Little Mix videos and footage of other people's pets. And you've got your online...
Posted by: Magnus Shaw
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
It’s well known that video is a highly effective marketing tool - it’s the language of the modern internet, supporting storytelling, learning and talking to each other. But video’s unique ability to engage with people means...
Posted by: Creativepool Editorial
A few weeks ago, I urged you not to read my latest blog. So if you took my advice, well done, and I hope you enjoyed the five minutes of your life that I kindly gave back to you. If you didn’t, thank you for loving my writing too much. Note to...
Posted by: Ashley Morrison
The 'Profile Search Criteria' you set up for your profile is a great way to get your Creativepool profile found and stand out from the crowd! The main purpose of the profile search criteria is to provide the website with key information which is...
Posted by: Creativepool
by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...
Posted by: Creativepool
Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
Streams of ink (virtual or otherwise) have been employed to describe the intrinsic potential of packaging as part of the consumer experience with a product and brand. Packaging has a fundamental part in the buying process, even though it stands...
Posted by: Creativepool Editorial
‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...
Posted by: Antonino Lupo
For Oliver Spencer and the team behind Vero, Tuesday 20th of September was a momentous day. For the first time in the history of fashion, designs were able to be purchased immediately from the catwalk. And by launching this unique menswear collection...
Posted by: Creativepool
As a companion piece to my Creative Opinions feature on GDPR, which comes into effect today (May 25th 2018) across the EU, I interviewed a number of influencers on the new law. The General Data Protection Regulation represents the greatest shake up...
Posted by: Benjamin Hiorns
Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...
Posted by: Benjamin Hiorns
Online shopping is here to stay. A global healthcare and social crisis has changed drastically the habits of consumers worldwide, and particularly in the UK, it has become clear that nearly 1 in 2 people will shop mostly online this...
Posted by: Creativepool Editorial
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
It’s so important to make sure that all UX design is accessible to any users that try and gain access to it, but how do you make sure that your design is as accessible as it can be? Design is only going to be useful if it’s accessible...
Posted by: Creativepool Editorial
Content sharing is now easier than ever before. On social media like Instagram and others, content can be forwarded in a matter of seconds. But who is paying the consequences of this increased convenience and connectivity online? Of the 3 billion...
Posted by: Creativepool Editorial