Displaying 253 - 288 of 3966 results
Perm or freelance? You decide! This month's article will help you decide whether your next move in the industry is focused towards the permanent or freelance side. Jonathan Lindon, MD of Source, will explain the pros and cons of both, leaving it up...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...
Posted by: Creativepool Editorial
Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...
Posted by: Creativepool Editorial
72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...
Posted by: Creativepool Editorial
MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...
Posted by: Creativepool Editorial
Partizan Emma Westenberg is a Dutch director, born in California and based in Amsterdam who has justed been named as the latest addition to the Partizan roster. Her work can be described as a confident mix of classic visual tropes, fashion and fine...
Posted by: Creativepool Editorial
Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...
Posted by: Creativepool Editorial
PHD – Sainsbury's Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. A source close to the supermarket giant said PHD eventually triumphed...
Posted by: Creativepool Editorial
Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....
Posted by: Creativepool Editorial
GroupM, the media investment group of WPP, announced a simplified management structure in the US and Canada designed to deliver consistent and cohesive resources to GroupM agencies centred around two fundamental pillars: media investment and platform...
Posted by: Creativepool Editorial
Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...
Posted by: Creativepool Editorial
TBWA\Chiat\Day - Sport Chek Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by the...
Posted by: Creativepool Editorial
Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...
Posted by: Creativepool Editorial
Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...
Posted by: Creativepool Editorial
McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...
Posted by: Creativepool Editorial
Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...
Posted by: Creativepool Editorial
Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...
Posted by: Creativepool Editorial
TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...
Posted by: Creativepool Editorial
DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...
Posted by: Creativepool Editorial
In a bid to restructure the Australian agency Executive Channel, executive chairman Bruce Fink has announced the company's new board of directors, which includes Kim Wiliams, the former boss of News Corp, who has joined the company, which specialises...
Posted by: Benjamin Hiorns
CAA Marketing, the marketing division of the Creative Artists Agency (one of Hollywood's top talent agencies), has hired former Ogilvy & Mather Paris executive director and creative director Fred Levron to fill the same role at their Los Angeles...
Posted by: Benjamin Hiorns
It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...
Posted by: Benjamin Hiorns
With the amount of likes and comments we can all do now on the internet, the art of being able to get your point across in a face to face environment seems to be getting lost. So to counter this culture of 140 characters and faceless avatars we are...
Posted by: Creativepool
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think
How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
While we’ve shone our company spotlight on dozens of exceptional design studios here at Creativepool, we very rarely get the chance to speak to in-house studios. That’s we we jumped at the chance when information services company...
Posted by: Creativepool Editorial
Greenwich Design, is a family-run business that “brings brands to life” by connecting them with customers in surprising and innovative ways. It started life over 50 years ago and has spent that time working with some of the biggest and...
Posted by: Creativepool Editorial
It was about 10 years ago when Tom Readdy founded Yes Please Productions with his partner, Lucy. Since then, much has changed - but their joint ambition has remained exactly the same. Both music obsessives and absolutely in love with consuming...
Posted by: Creativepool Editorial
Founded in 2011 by two childhood friends, ORCA isn't afraid to work with the brave, the challengers and the disruptors. With clients from a broad range of different fields, this passionate and driven branding agency believes in the power of...
Posted by: Creativepool Editorial
