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New VR horror film draws awareness to the hell of homelessness
Just in time for Halloween, comes a new terrifying experiential advocacy short called “The Killer,” in support of Spitalfields Crypt Trust. Released on YouTube and live...
Posted by: Creativepool Editorial
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eBay launches "the world's first subconscious shopping experience"
eBay has teamed up with specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious...
Posted by: Creativepool Editorial
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Nintendo confirm their Quality of Life initiative is not dead yet
After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...
Posted by: Benjamin Hiorns
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Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
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Grey London - McVities
In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
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McCann London
McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...
Posted by: Creativepool Editorial
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BrandOpus - 9NINE
9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named “9Bar,” the brand needed to elevate itself...
Posted by: Creativepool Editorial
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Dyson opens first research and development centre outside UK
Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...
Posted by: Creativepool Editorial
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Marcel Sydney
Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
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Stink Studios
Stink Studios has grown its leadership team with the appointment of Kate Sutherland, L.A. Ronayne and Jim Hunt. Sutherland joins as Executive Producer from BBH, where she lead Digital Production. She was part of the successful team...
Posted by: Creativepool Editorial
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Acne
This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...
Posted by: Creativepool Editorial
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Amazon's Giant Flying Drone Warehouses (January)
In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
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Y&R London
Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
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BrandCooke - London North Eastern Railway
Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
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WPP - Bose
Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
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Cookies & Partners - Greenpeace
Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...
Posted by: Creativepool Editorial
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The&Partnership
The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...
Posted by: Creativepool Editorial
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Double Concentrate
Double Concentrate, the Newcastle-based digital creative agency, has scored a hat-trick of new hires after adding industry veteran Gareth Howells to its team as part of an appointment triple. Howells was one of the founders of...
Posted by: Creativepool Editorial