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Features

Spotlight: Ben&Brian

"We genuinely love what we do - as long as we can inject some good creative thinking, we're happy." Creativepool meets Ben Stainlay and Brian Jefferson - better known as wonderful wordsmiths Ben&Brian - to talk cross-platform creativity,...

Posted by: Creativepool
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Features

5 Minutes with... Euro 2012: flags with a twist

by Ashley Morrison As Euro 2012 draws to a close, and while we lick our wounds and I am constantly reminded that being called 'Ashley' is not exactly a blessing right now, thanks to Messrs Cole and Young you may find some artistic Euro 2012-based...

Posted by: Creativepool
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Features

Ma'amite. A love or hate tribute to Her Majesty

Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...

Posted by: Creativepool
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Inspiration

Is brainstorming a waste of time?

We've all been there. The flip charts at the front of the room. The post-it-notes around the walls. The plate that once detained a packet of custard creams. The incessant doodling. The standing up and the sitting down. The glazed eyes staring into...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Inspiration

Can creativity be taught or is it something we are born with?

Creativity has got to be one of the most important skills in the world today. Take a look at any recruitment ad in the corporate world and you’ll see how much the skill is in demand. Right now all kinds of companies are looking for...

Posted by: Creativepool
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Inspiration

Go big. 10 awesomely epic ads.

From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...

Posted by: Creativepool
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Inspiration

Don't be worthy. Don't be dull. Your folio is you.

Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...

Posted by: Creativepool
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Inspiration

Trailblazers

Colette Alexandratos Illustrator and Vector Artist "I am a self motivated, open minded, creative and hardworking individual who can adapt to a variety of styles, from hand drawn illustrations, to vector based artwork by working as an individual and...

Posted by: Creativepool
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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

Posted by: Creativepool
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Inspiration

Retrospective: Trailblazers of 2011

Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...

Posted by: Creativepool
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Features

The Artist. Why the producer deserves the loudest applause.

In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...

Posted by: Creativepool
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Leaders

Get it on for the end of the world.

'The Lynx Effect' has always been a brilliant advertising slogan. Its simplicity has stuck with the brand for years and has helped the deodorants to become the highest selling male grooming product in the world. But the latest ploy by Lynx owners...

Posted by: Creativepool
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Workshop

How to... Write a winning CV.

There are hundreds of techniques and ideas that people have about how to write the perfect CV. Writing a winning CV for work in the creative industries is different from most industries. If you are a creative then quite often a great portfolio will...

Posted by: Creativepool
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Inspiration

The art of the comic book

Comics have been a large part of popular culture for generations. Today, this genre continuously churns out amazing artwork from some extremely talented artists. Of course, comic books are close to many designers' hearts because often they are their...

Posted by: Creativepool
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Inspiration

The top ten evolutions of the Rubik's Cube

The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...

Posted by: Creativepool
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Workshop

The art of the slogan. Dave Trott, Lipsmakin Pepsi and Emperor Rosko.

A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...

Posted by: Creativepool
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Inspiration

Vivienne Westwood at London Fashion Week September 2011

Last Saturday night I lost my catwalk show virginity to the most eligible designer out there, our very own national yellow-haired treasure, Vivienne Westwood. We hot-footed it down to the most unlikely of venues, Smithfields meat market, to cast our...

Posted by: Creativepool
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Workshop

Jinx's Magnificent 7 Creative Tips

By Jinx Jeffery, Dynamic News Alliances 1. Keep on top of all of the latest software! As a creative this is where your ideas are realised right down to the last file in production. CS5 was out in June and still it hasn't been adopted by many studios...

Posted by: Creativepool
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Workshop

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Features

Professional development courses: a load of old tosh?

If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...

Posted by: Creativepool
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Inspiration

Does London Stifle Creativity?

Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...

Posted by: Creativepool
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Features

Dr Who theme standing the test of time(lords)...

I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...

Posted by: Creativepool
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Inspiration

Best of TED

Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...

Posted by: Creativepool
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Inspiration

World Cup Posters

So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...

Posted by: Creativepool
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Features

Going underground

400 miles of track (only 150 of which are actually underground), 180 million passengers a year and one 300 foot moving walkway in engineering terms alone, the London Underground system is a staggering achievement. However, the role the network has...

Posted by: Creativepool

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