Displaying 4069 - 4104 of 4204 results
JWT has named former DDB New York chief creative officer Matt Eastwood as worldwide chief creative officer, in a statement released yesterday, a role which has been left vacant since Craig Davis left the agency in 2009. DDB New York appeared to enjoy...
Posted by: Benjamin Hiorns
Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...
Posted by: bluemarlin
Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...
Posted by: Benjamin Hiorns
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
BBDO and Proximity Singapore launched a shocking and unique digital campaign last week entitled “World Under Water.” The campaign takes the form of a bespoke website, which aims to raise our awareness of global warming by showing us...
Posted by: Benjamin Hiorns
I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...
Posted by: Magnus Shaw
For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...
Posted by: Benjamin Hiorns
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
Brand design and innovation agency Seymourpowell have recently released the results of their collaboration with the Carlsberg Group; a bottle and a fresh brand identity for the worldwide launch of their new drink; 'Seth & Riley's Garage Hard Lemon'....
Posted by: Benjamin Hiorns
Finally, after many years of procrastination, I'm writing a novel. A lot of people apparently feel that they “have a novel in them”, but I've taken the plunge and I'm actually doing it. Yay, me. Mind you, as I say, it took me a long...
Posted by: Ashley Morrison
When it comes to the minutiae of modern life, I'm prone to getting things wrong. Go to the shop, come back with the wrong size batteries; turn up for an event on the wrong day; forget to put the clocks back - all that sort of thing, hopeless. But on...
Posted by: Magnus Shaw
It was announced last week that Devin Reiter is to join the flagship McCann Erickson shop in New York, where he will serve as an executive account director. Reiter joins McCann from Crispin, Porter & Bogusky in Boulder, Colorado, where he has been...
Posted by: Benjamin Hiorns
Yet another reality show came to an end last week, with Jermain Jackman being crowned king on The Voice. But these public competitions - from singing to cooking to interior designing to baking to skating - are nothing new. Did you know, for instance,...
Posted by: Ashley Morrison
Published 18/12/2013 by Campaign Magazine In a year when the importance of creativity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...
Posted by: Publicis Sapient
For the past week, Facebook has been awash with no make-up selfies. You will now be looking at your colleagues, friends, bosses maybe even girlfriends, with new eyes, knowing now exactly how everyone looks first thing in the morning, albeit via the...
Posted by: Jessica Hazel
Leo Burnett India has just recently announced that they will be handling all forthcoming advertising work for the Adlabs Imagica theme park brand after a huge multi-agency pitch earlier this week. As well looking after as the account of India's first...
Posted by: Benjamin Hiorns
‘Foster + Partners: The Art of Architecture’ will be staged at the Bangkok Art and Culture Centre (BACC) from 4 April to 29 June 2014. The touring exhibition is the first survey of the practice’s work in Thailand and follows...
Posted by: Foster + Partners
As the competition between the major transcontinental airlines becomes more fraught than ever, American Airlines have launched a new campaign that celebrates the aviation firms illustrious history. Created by globally renowned ad agency McCann...
Posted by: Benjamin Hiorns
@Summerbreak is the real-time reality show with a difference; the entirety of the show's content is shared through social media, meaning that the stars experiences are shared the same way they are 'in real life'; through real-time Twitter, YouTube,...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
Leading advertising agency JTW London has recently been named as the agency responsible for all digital business (marketing, social media and more) for confectionary brand Rowntree's. The partnership will commence in earnest this coming spring. The...
Posted by: Benjamin Hiorns
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns
A new campaign launched today by VisitBritain hopes to make Britain a more enticing prospect for vacationers from all over the world. The £2.5 million, extravagantly titled 'Sounds of Great Britain' campaign is headlined by an advertisement...
Posted by: Benjamin Hiorns
Font design has never been so competitive, so technically advanced, so multi-platformed. These days just about anything can be formed into an eye catching font, aesthetically enticing enough to be snapped up by graphic designers, all you need is...
Posted by: Jessica Hazel
Yesterday was 'Internet Safety Day'. Which pretty much proves the pointlessness of things having days dedicated to them. Unless the internet was substantially and provably safer for the entirety of 11th February 2014, or yesterday marked the point...
Posted by: Magnus Shaw
Global marketing and technology agency DigitasLBi has been named as a Google Analytics Premium Authorised Reseller. The agency has been approved by Google to join a select group of only 8 Google Analytics Authorized Premium Resellers in the UK,...
Posted by: Digitas
Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...
Posted by: Benjamin Hiorns
In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...
Posted by: Magnus Shaw
You are aware, I'm sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29th April 2011. What you may not be aware of, however, that the national celebration has caused an outbreak of organisations to jump...
Posted by: Creativepool I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...
Posted by: Creativepool
When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...
Posted by: Ashley Morrison