Displaying 109 - 144 of 1160 results
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF, have launched the 2016 Young Lions Health Award, and have named Colombian pop star Shakira as one of its special guest judges!...
Posted by: Creativepool Editorial
The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...
Posted by: Creativepool
January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...
Posted by: Creativepool Editorial
Digital marketing firm Quantcast hosted a rather ambitious (and some might say out-of-this-world) event on Wednesday (October 21) this week, which brought together some of the top innovators in the creative industries (growing brands, leading...
Posted by: Benjamin Hiorns
Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...
Posted by: Creativepool Editorial
It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...
Posted by: Ashley Morrison
Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...
Posted by: Creativepool Editorial
In a new brand film created to promote the work of BBC Music, the BBC have created an ambitious new film that features a total of 27 current and legendary pop stars performing a new arrangement of the classic Beach Boys song “God Only...
Posted by: Benjamin Hiorns
Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...
Posted by: Benjamin Hiorns
Brooklyn-based photographer Rachel Sussman has spent the last ten years studying, researching and photographing the oldest living things in the natural world, believing that culturally, it’s important to capture these things while we still...
Posted by: Jessica Hazel
Andy Gregory is the Founder and Creative Director of Grand Central, a creative digital and innovation agency with a social heart. We create customer focused creative solutions combining marketing and technology through all media by investing in, and...
Posted by: Creativepool
I don’t know if you caught Joanna Lumley on TV the other night. She was there to talk about a new movie that she’s made with Martin Scorsese which she was understandably thrilled about. Now I’ve always liked Lumley. I like the fact...
Posted by: Creativepool
Don't know it all - ask questions. Describe your work in one sentence. Design in motion. What's the most important thing you've learnt in your line of work? Everything is temporary, style, fashion, who's hot and who's not. Get paid for...
Posted by: Creativepool
by Magnus Shaw. The last time I worked on a major print campaign, we employed a piece of software to automate the production process. It was a clever bit of kit. Once the parameters had been set by a designer (ad sizes, logo clearance, calls to...
Posted by: Creativepool
by John Fountain The part of the job I've always enjoyed the most is the bit when I sit down with a designer and try and crack the idea. Call me unhinged if you want, but I quite like it when it gets difficult. When the deadline is looming, when the...
Posted by: Creativepool
You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...
Posted by: Creativepool
As a Creative Director with a diverse career spanning top roles at Sid Lee, Ubisoft, and his own ventures, George Giampuranis has mastered the craft of making people feel-whether through an ad, a website, or a gaming experience. His philosophy is...
Posted by: Creativepool Editorial
Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...
Posted by: Creativepool Editorial
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
In an era marked by rapid change and unprecedented challenges, LONDON Advertising stands as a beacon of resilience and creativity. Founded in Soho, London, in November 2008, just two weeks after the collapse of Lehman Brothers, the company faced the...
Posted by: Creativepool Editorial
How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool Editorial
Directly addressing young adults who still live at home, Sprite recognizes the difficulty of finding solitary moments. Given the economic challenges they face, many young people have delayed leaving home, often due to limited options. To address...
Posted by: Creativepool Editorial
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
There’s an inbuilt need in all good creatives to strive for perfection. It’s a blessing that can help great design but it can also be a curse. Our house number plaque was always irritatingly tilted. It poked my obsessive brain every time I saw it winking at me in defiance of the existence of spirit levels. It’s fixed now… and furthermore, I moved it to line up with the surrounding brick pattern. The trouble is that fixing this imperfection simply opened up the top slot to the next irritation, holes from old, long gone doorbells… poke, poke, poke… and so the strive for perfection continues. OK, so I am a little on the obsessive side. How do you draw the line on forever creatively tinkering in the never-ending strive for perfection? After all, we all have deadlines to hit. In our studio, we have a super simple process that allows us to tinker with the worst offenders, tick them off the list and move on. We simply ask… “What’s the worst thing you can see?” * Any piece of creative could be amazing but there’s always something at the top of the “worst thing” list. This simple question forces us to spot and sort out the worst offender. That said, the fix might have knock-on effects but these simply get added to the list. Rinse and repeat and bit by bit we get closer to a fully rounded, cohesive concept with diminishing issues. * It's important to note that spotting the worst offenders is a skill that comes with training, and passion and only gets more refined with experience.
Posted by: Andy Gregory
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool Editorial
A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
For many in marketing, the constant strides forward in tech have slowly, inexorably, been moving us toward the world portrayed in Spielberg’s Minority Report. Enough ink has been spilled on how the director convened with experts to create a...
Posted by: Creativepool Editorial
A recent article by Jessica Stillman, published by Inc. explains why boredom is not always a bad thing. In fact, it can actually be a great tool to enhance your creativity. 'When was the last time you were well and truly bored?...
Posted by: Novagram
So, you are at work, and you feel like you don't fit in or don't subscribe to the so-called 'company culture'. Good for you. You shouldn't. A homogenous company culture is an identity killer, a thief to individuality and it should be avoided like...
Posted by: Creativepool Editorial
How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...
Posted by: Creativepool Editorial
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...
Posted by: Benjamin Hiorns
