Displaying 1 - 36 of 1144 results
Earlier this month, Art Fund and Pablo teamed up with creative tech specialists at The Mil Experience to create a new innovative technology that shows off the amazing impact art and culture has on the brain. They used headsets to record...
Posted by: Benjamin Hiorns
Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...
Posted by: Creativepool Editorial
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
Fiction or reality, the best leaders are the ones who always pursue knowledge. Ambition is but a piece of the puzzle - without passion and determination, you are unlikely to get anywhere without having a really hard time. And having passion and...
Posted by: Creativepool Editorial
For those of us who love a good puzzle, but have grown tired of bog-standard brain teasers, a new puzzle from marketing lending platform Funding Circle could be the answer to our prayers. The puzzle takes the form of a boldly colourful collage, which...
Posted by: Benjamin Hiorns
Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...
Posted by: Nucco
Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...
Posted by: Jugular:Joining The Head and the Heart
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...
Posted by: Creativepool Editorial
What exactly is cool and is it really still relevant in 2022? There’s something about the phrase itself that conjures images of contrivance and forced “attitude.” Think Sonic the Hedgehog circa 1992 or any MTV2 presenter ever (RIP...
Posted by: Benjamin Hiorns
Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...
Posted by: Creativepool Editorial
In today's dynamic digital age, there's no predicting what the next big trend will be, not really. Yes, there are all kinds of analytical minds and algorithms that can make strong educated guesses, but it’s never going to be certain. However,...
Posted by: Benjamin Hiorns
This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...
Posted by: Matt Batten
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Kari McCreath, Director of New Business & Partnerships at SuperAwesome, the digital marketing platform based in the UK which specialises in content designed for children, who led Creativepool founder, Michael Tomes, and a host of other industry...
Posted by: Creativepool
JKR - Domino's I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their...
Posted by: Benjamin Hiorns
Gyro Manchester/Citypress - BRUSH The Manchester office of Gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH, the world’s largest independent manufacturer of...
Posted by: Creativepool Editorial
Whilst many people who have experienced it might take umbrage with the idea of using humour as a coping mechanism, as someone who has lived with clinical depression for my entire adult life, I can honestly say I wouldn't have made it this far without...
Posted by: Benjamin Hiorns
The Partners/Lambie-Nairn - Arte The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change...
Posted by: Creativepool Editorial
As a seasoned brand consultant and designer, I’ve always approached branding methodically, using design to visually embody a company's core message. But a few months ago, I discovered Generative AI, and it transformed my creative process. After...
Posted by: Marc Posch
Real-life Iron Man sets world speed record Richard Browning set a Guinness World Record this week for the fastest speed in a body-controlled jet engine power suit. The founder and chief test pilot of British tech company Gravity Industries reached a...
Posted by: Creativepool Editorial
A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...
Posted by: Creativepool Editorial
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
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Posted by: Creativepool Partner
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...
Posted by: Antonino Lupo
Authenticity. Reading the words of freelance illustrator Fabi Aguilar, this is what modern society lacks the most - the will to nurture unique personalities, captivate passions and help people find their true essence. It was not until the age of 32...
Posted by: Creativepool Editorial
To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...
Posted by: Posterscope
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
CES 2018 kicked off in Las Vegas this week and as is genuinely the case it appears to be setting the stage for all that's to follow in the world of tech in 2018. We'll have more for you next week, but for now, here are a few of the more notable...
Posted by: Creativepool Editorial
eBay launches "the world's first subconscious shopping experience" eBay has teamed up with specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious...
Posted by: Creativepool Editorial
September is here and our studio will soon be celebrating it’s fourth year in business! Since our beginnings, developments in digital marketing have been happening faster than ever and we have learnt a lot on the journey. The most important...
Posted by: Nucco
Over the past years, more and more brands have been using content marketing to produce highly successful marketing campaigns. Yet, despite the concept’s popularity, the term still holds many mysteries for those trying to jump on the...
Posted by: Nucco
Grey is celebrating 100 years as an advertising agency. Rising from a one-room, one-man operation to Global Agency of the Year, the international agency is kicking off this monumental achievement with a global summit and the reveal of a new visual...
Posted by: Creativepool Editorial
Technology is all around us. From the cars we drive to work in to the computers we spend our days glued to and the machinations that keep our global infrastructure in check. It's an unavoidable part of all our lives whether we want it to be or not....
Posted by: Benjamin Hiorns
