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Inspiration

Privatised health care? Advertising opportunities galore!

Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...

Posted by: Magnus Shaw
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Features

Sou Fujimoto's 2013 Serpentine Gallery Pavilion

You have just under two weeks to get down to the Serpentine Gallery in London’s Kensington Gardens to see this year’s Pavilion, designed by multi award-winning Japanese architect Sou Fujimoto. Over the years, the Serpentine Gallery has...

Posted by: Ashley Morrison
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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Leaders

Endless Stair

London Design Festival is fully underway this week, with hundreds of events happening around the capital across nine days of aural excellence and networking a go-go. With more events happening than is humanly able to see, it's hard to know where to...

Posted by: Jessica Hazel
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Inspiration

Just how important is an agency's name?

Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...

Posted by: Magnus Shaw
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Leaders

#hashtags

Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...

Posted by: Jessica Hazel
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Inspiration

Powder power. Ariel's stroke of advertising genius.

Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...

Posted by: Magnus Shaw
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Leaders

3 New Fabulous Faces

Sagittarius Marketing is delighted to have secured a phenomenal increase in new business and has attracted new talent to support their success. Business is thriving and Sagittarius has grown a further 50% in just six months to a full service team of...

Posted by: Sagittarius Marketing
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Leaders

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

Posted by: Magnus Shaw
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Leaders

Shhhh. What did the Twitter Silence achieve?

Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...

Posted by: Magnus Shaw
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Features

Harmless fun? Violence against women in advertising

Last week saw the much publicised divorce of Nigella Lawson and Charles Saatchi. The first the world at large knew of the situation was following the release of “that photo” - the one where Saatchi was snapped grabbing Lawson by the neck...

Posted by: Ashley Morrison
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Inspiration

The iconic K67 hotdog stands of Belgrade

Greetings from Belgrade where, for once, the soaring temperatures are marginally less soaring than those in London right now. So I can hardly use heat exhaustion as an excuse to write about Jelen - a Serbian stalwart and my favourite ever beer - the...

Posted by: Ashley Morrison
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Leaders

Would Facebook rather protect its advertisers than its users?

Facebook claims to have cracked its rather awkward 'ads on offensive pages' problem. This week the social network's Director of Policy announced the site has completed the task of 'narrowing down the number of pages where ads will be shown'. Which...

Posted by: Magnus Shaw
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Leaders

We're being spied upon. But then, we made it so easy.

The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...

Posted by: Magnus Shaw
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Features

In defense of advertising.

When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...

Posted by: Magnus Shaw
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Industry

Clerkenwell Design Week 2013

Creativepool teamed up with Clerkenwell Design Week this year to bring you talks, Q&As and portfolio reviews with esteemed interior designer Shaun Clarkson. Clerkenwell Design Week is the UK’s leading independent design festival taking place...

Posted by: Creativepool
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Features

The world's smallest movie: A Boy and His Atom

Big is beautiful but small can also be mightily impressive - including when it comes to design, illustration or animation on a tiny scale. And I'm not talking about those people on Brighton Pier who write your name on a grain of rice. No, I'm talking...

Posted by: Ashley Morrison
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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Leaders

Video advertising thriving as Blinkx sees eightfold increase in profits

Blinkx has announced that its revenue has increased by 73% to $198m. Share price has been on a roller coaster following the company's failure to match analysts' early hope, however it has since more than doubled in the last year. The Blinkx report...

Posted by: Creativepool
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Features

Spotlight... Nick White, Digital Designer

"I'm a Middleweight Digital Designer with a specialism in all things mobile; be it apps, sites, ads or tablet stuff. I'm currently getting to grips with the responsive design trend that is taking over the world and am making a concerted effort to...

Posted by: Creativepool
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Industry

Q&A and Portfolio Review with Shaun Clarkson

View Larger Map If you're a budding interior designer looking for that big break, then you don't want to miss this! Shaun Clarkson, one of the UK's most successful Interior & Architectural Designers, and star of Chanel4's 'Four Rooms' will be...

Posted by: Create Britain
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Leaders

Should celebrities be plugging advertisers in interviews?

The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...

Posted by: Magnus Shaw
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Features

Spotify is waxing lyrical

I'll be the first to admit it: from time to time, my blog posts can border on the vitriolic. But I flatter myself that, when I do let loose and turn the air puce, I'm only saying what quite a lot of people are already thinking. Such was the case a...

Posted by: Creativepool
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Leaders

Rufus Leonard picks up Depression Alliance brief

Depression Alliance, the UK’s leading charity for people living with depression, has appointed creative engagement agency, Rufus Leonard, to lead the design and development of its peer-to-peer community platform ‘Friends in Need’....

Posted by: Rufus Leonard
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Leaders

Nobody's fool? How The Guardian built the best April Fool's gag ever.

It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...

Posted by: Creativepool
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Workshop

How to Beat Bullying at Work

According to a 2010 TUC survey, one third of safety representatives reported bullying at work as a problem. In addition, the Chartered Institute of Personnel & Development reports that bullying, harassment and victimisation are ongoing issues in UK...

Posted by: Source
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Inspiration

A lesson from Abraham Zapruder

The most viewed film of all time is Abraham Zapruder’s footage of the assassination of John F. Kennedy. It lasts just 28 seconds and it’s full of technical errors. There are camera shakes, the framing is poor, and the hand held footage is...

Posted by: Creativepool
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Features

Get your kit off for a can of pop?

by Ashley Morrison Last week, I was watching some film or other on TV with a few friends. Naturally, we engaged in some pseudo hoity-toity rah-rah intellectual badinage about such-and-such a character’s motivation during the ad breaks. That...

Posted by: Creativepool
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Features

Hot to trot. Why we've been waiting a decade for the 3 pony.

By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...

Posted by: Creativepool
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Inspiration

#Trends. Where OCD meets art - Ursus Wehrli

By Jessica Hazel Ursus Wehrli has an insatiable desire to tidy. Nothing is safe. Given half the chance Ursus will compartmentalise and order everything from a park full of sunbathers to the sky at night. Luckily the art world has a lot of time for...

Posted by: Creativepool
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Features

Something for nothing

by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...

Posted by: Creativepool
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Industry

Clerkenwell Design Week 2013, London (May 21 - May 23)

Clerkenwell Design Week has firmly established itself as the UK's leading independent design festival and one of the most acclaimed trade events on the international design calendar. Clerkenwell takes place in London, EC1 - The heart and home of...

Posted by: Emma

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