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Leaders

*&%££!! On copywriting, artichokes and swearing.

I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...

Posted by: Magnus Shaw
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Leaders

AKQA creates a brand new digital experience for Levi's

A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...

Posted by: Benjamin Hiorns
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Inspiration

Burn and Create. Be a Fanatic.

Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...

Posted by: Fotolia
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Leaders

VivaKi help Amazon to simplify ad purchases with self-service tool

Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...

Posted by: Benjamin Hiorns
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Leaders

Christopher Graves, Ogilvy PR's Global CEO, bags another Atticus Award

Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...

Posted by: Benjamin Hiorns
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Inspiration

Unstock: Symbiosis and Surprise

Top Fotolia contributor Siarhei Piatrosau, and his colleague Dmitri Serov, have a unique Fotolia portfolio, so we spoke to them as part of our ‘Unstock’ series. Siarhei and DmitriDmitri and I are both from Belarus. We started working...

Posted by: Fotolia
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Leaders

O.R Radhakrishnan named executive creative director at Enormous Brands

O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...

Posted by: Benjamin Hiorns
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Leaders

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Leaders

TBWA Manchester attempt to put “Blackpool Back” on the map

Blackpool Council and The Merlin Entertainments Group have teamed up with TBWA\Manchester in order to help put Blackpool back on the map as a legitimate holiday destination suitable for families this summer holiday. The campaign will be capitalising...

Posted by: Benjamin Hiorns
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Industry

Fresh Awards 2014, knocking the judges socks off.

The Fresh Awards has quickly become a recognised brand and important highlight in the industry calendar, with an original approach to awards delivery and a policy of keeping the process of entering awards as transparent as possible. The awards...

Posted by: Creativepool
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Leaders

M&C Saatchi snatch Cricket Australia creative account from GPY&R

After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...

Posted by: Benjamin Hiorns
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Leaders

Weighty issues. Did advertising make us fat?

One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...

Posted by: Magnus Shaw
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Leaders

mmadigital hires Phil Howells as creative consultant

mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...

Posted by: Benjamin Hiorns
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Leaders

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Industry

Clerkenwell Design Week Roundup

Three days of non-stop events, lectures, and installations can be a sensory-overload for most, but not for the those creative professionals who attended Clerkenwell Design Week. It was impossible to get to everything with over 250 exhibiting brands,...

Posted by: Alexandra Schott
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Leaders

Brave Brands: Oreo

Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...

Posted by: bluemarlin
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Leaders

Clerkenwell Design Week Diary: Day 3

What a whirlwind the past 2 days have been, its surprises me that CDW is already coming to a close! A big thank you to everyone on the Clerkenwell Design Week team for facilitating the inspiring events that nurture our industry. Don’t forget to...

Posted by: Creativepool
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Leaders

VCCP create another historical ad for Royal London

Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...

Posted by: Benjamin Hiorns
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Inspiration

Does London help or hinder creativity?

I am writing this blog on a train on the way back to the Big Smoke following a few days mini-break in Cornwall, Mevagissey to be exact. As usual I have found the green hues, sea air and laid-back friendly locals a tonic to my tattered nerves and eye...

Posted by: Jessica Hazel
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Leaders

Publicis and Omnicom call off the merger!

In a joint statement released yesterday, the global advertising holding groups Publicis and Omnicom officially announced that they had terminated their proposed $35 million merger, following weeks of speculation. The agreement was mutual, and came...

Posted by: Benjamin Hiorns
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Inspiration

'Let's Go Home'. Those inexcusable movie cliches named and shamed.

I don't know whether it's because I'm a writer, but when I watch a movie, the script and screenplay always take my attention. A great concept with a terrible script can really spoil things; likewise a thumping good screenplay can lift an average...

Posted by: Magnus Shaw
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Leaders

Kate Howe hired as new Managing Director at Gyro

Kate Howe has recently been named as managing director at Gyro London, an agency which focuses on business-to-business advertising. She will join Gyro on the 1st of July this year, and will manage its 82 members of staff in a joint capacity with...

Posted by: Benjamin Hiorns

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