Displaying 1 - 36 of 2401 results

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Leaders

AllTogetherNow capture run faces for Virgin Money Giving

Virgin Money Giving has released a video targeting next year’s London Marathon runners, which captures (and captions) the extraordinary (and surprisingly diverse) range of strained, but amusing faces runners pull as they approach the finish...

Posted by: Creativepool Editorial
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Industry

Giving back with Sancho BBDO's Clothes for Food - #BehindTheIdea

It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...

Posted by: Creativepool Editorial
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Inspiration

Whipped Woodlouse? Why The Economist is giving away insect ice-cream

A few years ago, I arrived at Stockport station in Cheshire. It was early morning and I was feeling distinctly peckish. Fortunately, as I reached the foot of the stairs from the platform, a well-known retailer of baking goods was holding a promotion,...

Posted by: Magnus Shaw
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Inspiration

Should brands be giving freebies to influencers? #PredictionsMonth

Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...

Posted by: Benjamin Hiorns
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Industry

Giving some time and space to Shutterstock’s six big trends of 2022

Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...

Posted by: Benjamin Hiorns
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Leaders

Giving voice to the blind – Why innovation defies accessibility

Have you seen the new iPhone? Beautiful piece of design, almost completely button-less, a joy for the eyes. But what if you can't see all that? As technology progresses and designs become more minimal, one fundamental aspect of accessibility starts...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Giving the gift of reading this Christmas

Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...

Posted by: Creativepool Editorial
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Leaders

Giving a presentation? Know your enemies.

Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...

Posted by: Magnus Shaw
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains unite East and West for the first time

Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...

Posted by: Creativepool Editorial
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Inspiration

Is the ‘Dumb Money’ movement really so dumb?

In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...

Posted by: Creativepool Editorial
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Inspiration

Ragged Edge and Wise change the world's money | #BehindTheBrand

Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...

Posted by: Creativepool Editorial
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Leaders

Virgin Atlantic go all out for new LA Clubhouse

Virgin Atlantic recently unveiled a rather glorious new Clubhouse lounge at Los Angeles International Airport, which set them back a cool £2.5 million. The project was undertaken alongside the US practice Slade Architecture, with local and...

Posted by: Creativepool Editorial
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Leaders

The First Virgin Hotel opens in Chi-town

Is there anything Richard Branson can't do? Well, besides affordable space flight (too soon?) and soft drinks (anyone who remembers Virgin Cola no doubt still has nightmares about it) of course? It would appear not, as the billionaire Virgin tycoon...

Posted by: Benjamin Hiorns
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Features

How AI Can Save Creatives Money Without Replacing Us | #MoneyMonth

If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...

Posted by: Benjamin Hiorns
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Workshop

4 ways co-working spaces can save you money

Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...

Posted by:
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Workshop

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

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Workshop

How Do Indie Musicians Make Money In This Digital Era?

There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...

Posted by: Bopper
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Features

Re:cycling. Should Lance Armstrong hand his sponsorship money back?

by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...

Posted by: Creativepool
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Workshop

How Much Money Does An Art Director Make?

How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...

Posted by: Kevin Forister
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Features

Are brands wasting money on ‘annoying’ digital ads?

In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...

Posted by: Benjamin Hiorns
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Features

Are you still wasting money on Digital Marketing ?

All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...

Posted by: Si3 Digital

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