Displaying 73 - 108 of 3856 results
A major new billboard and digital radio campaign launched last month by creative agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from...
Posted by: Creativepool Editorial
Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...
Posted by: Creativepool Editorial
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
Leap year 2024 is a rare (literally twice a decade) opportunity for brands to engage their audience, boost sales, and create memorable experiences. With an extra day on the calendar, marketers can leverage the novelty and urgency of this occasion to...
Posted by: Benjamin Hiorns
Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...
Posted by: The Darnell Works Agency
Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...
Posted by: Benjamin Hiorns
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
There are few words as cutting and divisive in 2024 as “cancelled.” It’s a term you’d once only have heard in relation to your favourite TV series or perhaps an unwise Amazon order but today, it’s something that happens...
Posted by: Benjamin Hiorns
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
To an extent, the creative industries have always dealt in smoke and mirrors. Obfuscation is, after all, part of what makes the whole thing so exciting. We live, however, in a world that increasingly values transparency, particularly given the age of...
Posted by: Benjamin Hiorns
TikTok, the short-form video platform, has taken the world by storm, with users seeking fame and fortune through the power of viral content. Whether you're an individual looking to build a personal brand or a business aiming to reach new customers...
Posted by: outbloom
With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...
Posted by: SphereTrax
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
While most of the media seem to have focused almost all their attention on the off-pitch romance between Kansas City Chiefs tight end (chuckle) Travis Kelce and most famous person on the planet Taylor Swift, last night’s Super Bowl was a...
Posted by: Benjamin Hiorns
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
When working on college essays, students have to meet tens of demands; they have to cover issues they may not like, they have to meet academic writing standards, they have to hand in their projects on time, and they have to deliver the key points so...
Posted by: Creativepool Partner
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel
“So bad it’s good” is a line that’s been used to forgive woeful creative for eons now, but has it ever been applied to a popcorn bucket before? I’m referring, of course, to the viral popcorn bucket celebrating the launch...
Posted by: Benjamin Hiorns
In an era where environmental consciousness is not just a trend but a necessity, packaging strategies are increasingly being scrutinized for their sustainability and innovation. It’s no longer enough for packaging to look good it must do good...
Posted by: Benjamin Hiorns
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
Have you ever found yourself in the situation of a flight getting canceled? It’s frustrating and a hassle when you have places to go. Like Brussels Airlines, it is known for its affordable flights but sadly prone to cancellations. Here’s...
Posted by: Creativepool Partner
As someone who has been freelancing for the best part of two decades now, I noticed a definite sea change in the weeks and months following the dawn of the pandemic back in 2020. Little by little, friends that had been “company men”...
Posted by: Benjamin Hiorns
The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...
Posted by: Creativepool Editorial
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool Partner
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...
Posted by: Benjamin Hiorns
With 20 years of experience leading innovative technology projects for companies like R/GA, Havas and Huge, teaching as adjunct professor at NYU and Parsons, and serving as jury president at the Cannes Lion International Festival of Creativity, Marc...
Posted by: Creativepool Editorial
There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...
Posted by: Benjamin Hiorns
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital