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I decided a few days ago that this week's blog instalment was going to be on the subject of Adam and Jane - the BT ad couple who seem to have captured the nation with the various fictional stages of their relationship over the past five years. As the...
Posted by: Creativepool I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.' It's a...
Posted by: Creativepool
I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...
Posted by: Creativepool When you're as reviled as the Black Death, figuring out a productive advertising strategy is quite a challenge. Indeed, some might suggest shutting your fat gob and staying well off the radar might be a good call. But when you're a megalomaniacal...
Posted by: Creativepool When it comes to trends, what goes around comes around. Trends will invariably repeat themselves once enough time has passed for them to become 'In Vogue'again. This is true across the board, from fashion and interiors to music and lifestyle choices....
Posted by: Creativepool We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...
Posted by: Creativepool
Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...
Posted by: Creativepool Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...
Posted by: Creativepool 400 miles of track (only 150 of which are actually underground), 180 million passengers a year and one 300 foot moving walkway in engineering terms alone, the London Underground system is a staggering achievement. However, the role the network has...
Posted by: Creativepool
A In two days time our lives, as we know them, are about to change forever. Why, you ask? Because the iPad is here of course. Do try to keep up, people. Apple are going to be opening their stores at 8am to accommodate the vast quantity of eager...
Posted by: Creativepool
30 years ago I was a student trying to get into the business and Dave Morris was one of my course lecturers. Today he visits the leading advertising colleges in Milan, Amsterdam and England and has luminaries such as Dave Trott singing his praises....
Posted by: Creativepool Getting paid to be creative is for the most part, brilliant. You get to run down the deepest rabbit holes of your imagination, retrieve the most far fetched and wildest ideas and then present them to the wider world. There are other perks such as not...
Posted by: Creativepool James Norrington is Creative Director of the brand engagement agency Avvio. Multi-talented, he's a digital designer, graphic designer, 3d designer and a dab hand at video editing. He's also a pretty impressive wind-surfer and skier. James, you...
Posted by: Creativepool Last week, Michael (MD of Creativepool and my boss at least some of the time, as far as blogging is concerned) sent out an email entitled "We are not a recruitment agency!" Bold words, you might think, given that the one-liner under the email...
Posted by: Creativepool Upon deciding that Brooklyn creative agency Labour were to be the first topic of my first Creativepool blog, you cannot begin to imagine how long I toyed with the idea of a political pun for the blog title. So long, in fact, that I was beginning to...
Posted by: Creativepool Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb. The award...
Posted by: Creativepool