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Inspiration

Late-night genius

You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...

Posted by: Creativepool
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Workshop

Know your value and prepare to negotiate!

by Richard Bloom, Purple Consultancy. The past 18 months or so have seen the creative industries recover from the recent recession at an astonishingly fast pace, at least from our point of view as recruiters it has. It is still very much a...

Posted by: Creativepool
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Inspiration

Where's the love? Have we had enough of sex in advertising?

For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...

Posted by: Creativepool
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Leaders

50 Years of Sunday Times Magazine Covers

My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...

Posted by: Creativepool
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Inspiration

Product design to kill for: designer coffins

Unless you're getting on a bit, you probably haven't given much thought to what sort of coffin you'd like to be buried in when the time comes. There's a funeral director in Golders Green that displays one in his window with a picture of a Spitfire...

Posted by: Creativepool
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Features

We're all writers now. How recession damages copywriting.

There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...

Posted by: Creativepool
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Inspiration

The 15 best animated music videos

Animated music videos only crop up once in a blue moon but when they do they can really bring a song to life. As the number of animation techniques and styles has increased over time, the videos on offer have become increasingly diverse. Spanning...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Inspiration

Keep Calm, it's another Keep Calm novelty item.

'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...

Posted by: Creativepool
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Inspiration

10 of the best packaging designs

From cool and tasteful to wacky and downright weird, effective product packaging can enable a product to be seen in an entirely new light. Here are ten of my absolute favourites. From spaghetti to headphones, this list covers all and any types of...

Posted by: Creativepool
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Inspiration

Retrospective: Trailblazers of 2011

Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...

Posted by: Creativepool
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Features

Wedded bliss - discovering an inspiring media hub.

It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...

Posted by: Creativepool
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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The 10 coolest art toy designers

From minimalist character designs loosely resembling people to bizarre futuristic characters, the world of art toys is a platform through which designers are really showing their creativity. Often abstract, surreal, futuristic, cartoon-inspired and...

Posted by: Creativepool
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Features

Less than meets the eye

We've been spoilt. The delights of the modern media have ruined us. Our predecessors would have little or no idea what a polar bear was, let alone be presented with the vision of one giving birth to unbelievably sweet baby polar bears. But now, we...

Posted by: Creativepool
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Features

@Rupertmurdoch - Twitter's newest recruit.

Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...

Posted by: Creativepool
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Features

Spotlight: Sunell Lombard

Sunell's story begins in Uniondale, South Africa, where after studying Fine Art for 4 years later, it suddenly dawned on her that by doing so she'd probably doomed herself to life of poverty and rejection. In her panic she decided not to change...

Posted by: Creativepool
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Workshop

What does 2012 have in store for us?

In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...

Posted by: Creativepool
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Inspiration

Ronnie Wood: I Can Get Art Satisfaction

You can't get much more rock 'n' roll than the Rolling Stones...and you can't be more rock 'n' roll than Ronnie Wood, with his former lifestyle of drink, drugs, sex and out-and-out hedonism. But I recently stumbled across a gallery just off London's...

Posted by: Creativepool
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Features

Spotlight: Brendan O'Reilly

"I treat every brief as if has the potential to be the best work I've ever done." - Brendan O'Reilly How long have you been a Freelancer for? Just over a year (having worked in ad agencies for over 20 years). Describe your work in one...

Posted by: Creativepool
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Inspiration

How cool is your office?

It's a well known fact that some agencies spend huge chunks of their hard earned money turning lifeless commercial spaces into bastions of creativity. These interiors provide insight as to the breadth and depth of their thinking and creative...

Posted by: Creativepool
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SheSays the world's only creative platform for women.

I don't have to tell you that it's tough out there at the moment. It's there each time you turn on the news. Inflation this, growth index blah. But it would seem that us ladies are getting a tougher ride than the gents. A recent unemployment report...

Posted by: Creativepool
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Workshop

Ten of the best font sites

The number of fonts available for easy download has reached an enormous quantity. Similarly, the number of font 'search and download' sites has also taken off massively. With each font site incorporating its own unique features and novelties there is...

Posted by: Creativepool
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Inspiration

What a [lovely] load of rubbish

Question: if a piece of art can literally be mistaken for rubbish, does that make it rubbish? No, not necessarily '“ but it does raise an interesting and valid question about whether art can ever be called 'bad' (or 'good') and whether it...

Posted by: Creativepool
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool
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Inspiration

Richard Avedon fashion's greatest photographer

If there is one iconic image which sums up all that is glamour and stardom within the realms of fashion and Hollywood then it has to be that over-exposed, stark image of Audrey Hepburn’s eyes, eyebrows and lips from the 1957 musical Funny...

Posted by: Creativepool
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Workshop

CV Tips For Graphic Designers

1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...

Posted by: Creativepool
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Inspiration

Li Wei

Li Wei is a Beijing-based performance artist who has been wowing viewers with his gravity-defying images for the past 11 years. His latest series 'The Lightness of Being' is currently being displayed at the Lucca Photo Fest in Italy, a festival he is...

Posted by: Creativepool
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Inspiration

Illustration and Digital Illustration

From our 25th October Newsletter comes a grest selection of Creativepool freelancers. Krishna Malla Illustrator, Animation Artist, Creative Artworker "I am a strong, motivated, creative director and illustrator who currently lives in...

Posted by: Creativepool
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Inspiration

The top ten evolutions of the Rubik's Cube

The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...

Posted by: Creativepool
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Features

4D Cinema

So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...

Posted by: Creativepool
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Workshop

The art of the slogan. Dave Trott, Lipsmakin Pepsi and Emperor Rosko.

A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...

Posted by: Creativepool
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Leaders

Versace for H&M

As you might have already heard repeatedly from every eager fashionista out there, there are just five weeks left until H&M reveals it's latest in a long line of designer collaborations Versace for H&M on November 19th for the forthcoming winter...

Posted by: Creativepool
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool

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