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Leaders

The Power Of Crowdsourcing

The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...

Posted by: Jade French
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Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

BetVictor and VCCP diversify their mascot

BetVictor has really doubled (or tripled even) down on its loony mascot Maurice in a trio of new spots by VCCP, which feature the zany character played by Paul 'Denis Pennis' Kaye in a variety of guises, each one obsessed with getting the best odds...

Posted by: Creativepool Editorial
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Leaders

MWC 15: Samsung vs. HTC

This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...

Posted by: Benjamin Hiorns
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Leaders

Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Leaders

MPC announce Parisian adventure

MPC, the creative studio that specialises in VFX, a sector in which it has been a global leader for over 25 years, recently announced the launch of a new VFX studio in Paris, which will be led by multi award-winning creative director Franck Lambertz,...

Posted by: Creativepool Editorial
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Leaders

What does it take to be an icon?

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...

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Leaders

Spinal Tap director gets PetSmart

Spinal Tap is one of my favourite movies of all time. Me and my brother hold viewings at least twice a year where we spend practically the entire duration of the film matching the characters quote for quote, and even after more than 15 years it's...

Posted by: Benjamin Hiorns
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Leaders

OMD claim Top Gunn once again

Omnicom's OMD Worldwide has claimed the title of the “World's most creative media agency” for the ninth consecutive time courtesy of the Gunn Report for Media. This now means that the agency has topped the rankings every year since the...

Posted by: Creativepool Editorial
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Leaders

Junior Designer at DigitasLBi has a big idea

Alan Chu, a 21 year old junior designer at DigitasLBi, recently hosted a training day for Ladder students from the Ideas Foundation, the same foundation he graduated from himself just recently. Chu first got involved with the foundation through a...

Posted by: Creativepool Editorial
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Leaders

Villainous bunnies + cartoon violence + Royal Blood

The music industry is in a bit of a state right now. In case you haven't noticed, there appears to be a surfeit of artless dross clogging our radio waves and stadium stages, and artistic integrity and genuine invention are two things that hit the...

Posted by: Benjamin Hiorns
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Leaders

Saatchi & Saatchi earn themselves some Goodwill

Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find...

Posted by: Creativepool Editorial
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Leaders

Does two mouths mean twice the flavour?

VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish...

Posted by: Creativepool Editorial
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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Leaders

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 2)

Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...

Posted by: Benjamin Hiorns
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Leaders

Tesco continue to shed dead weight

In the latest is a series of significant culls for the supermarket chain since Dave Lewis took over as CEO last September, it was announced yesterday that Tesco's Blinkbox Books e-book service would be closing, following a failed sale to Waterstones....

Posted by: Creativepool Editorial
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Leaders

Saatchi invest in the future of art

Saatchi Art recently unveiled the latest edition of their annual Invest in Art series, which features the best work from emerging artists, handpicked by the site's chief curator, Rebecca Wilson. This year, Wilson has selected seven young artists from...

Posted by: Creativepool Editorial
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Leaders

Spot the voice with Freeview's Freddy

Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Firefox joins the virtual reality bandwagon Last week, Mozilla made good on their promise to bring virtual reality to the popular Firefox web browser by implementing support for WebVR (an experimental API that makes it easier to connect the browser...

Posted by: Creativepool Editorial

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