Displaying 1 - 36 of 3104 results
Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...
Posted by: Benjamin Hiorns
As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...
Posted by: Creativepool Editorial
There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...
Posted by: Kevin Forister
Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...
Posted by: Creativepool Editorial
CHI&Partners has partnered with The&Partnership’s experiential agency Muster, content creation studio MPC Creative and global karaoke supplier Sunfly to create an interactive experiential event at Glastonbury for the Royal National Institute of...
Posted by: Creativepool Editorial
Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...
Posted by: Creativepool Editorial
In a move that will delight anyone who has ever seen Back to the Future 2 or The Fifth Element, Airbus is reportedly planning to test self-piloted personal aircraft by the end of the year, primarily as a means of reducing traffic on inner-city roads....
Posted by: Creativepool Editorial
Households are being asked to test smoke alarms now and every month as latest research shows that only 28% of all adults who own smoke alarms are actually testing them on a regular basis. This year’s Fire Kills campaign, launched today (Monday 7...
Posted by: Creativepool Editorial
Tesla entrepreneur and all around tech mogul Elon Musk is kicking up quite a fuss about his Hyperloop high-speed transportation system, and with good reason. If the system lives up to its potential, it could revolutionise public transportation, to...
Posted by: Benjamin Hiorns
Creative Circle, the longest running advertising awards body in the UK, has launched a social media focused campaign called #namethebrand to mark their call for entries for the 2016 awards. The campaign, created in collaboration with Leo Burnett...
Posted by: Creativepool Editorial
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
Posted by: Creativepool
I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...
Posted by: Creativepool
In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....
Posted by: Creativepool Editorial
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...
Posted by: Creativepool Editorial
If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...
Posted by: Benjamin Hiorns
The first year of 2024 is almost over; a frightening thought. But before we lapse into February and all those well-meaning resolutions fall by the wayside, we still have a solid week left to reevaluate our careers. I jape, of course, as if you...
Posted by: Benjamin Hiorns
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital
Back in the lockdown summer of 2020 we launched Earthtopia, a channel to help people ease eco-anxiety and highlight solutions to the climate crisis. As an specialist communications agency, we work with many sustainability-focused clients but we also...
Posted by: 33Seconds
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...
Posted by: Multivitamin Studio
For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...
Posted by: Creativepool Editorial
It’s a funny thing settling into a new year as you try to shake off the Christmas indulgences and wrap your mind around everything that’s changed and everything that’s stayed exactly the same. Because it might be a new year but...
Posted by: Benjamin Hiorns
We’re all accustomed to Christmas being the busiest time in our industry, and this year is no exception. With the slew of Christmas ads in full force the many months of painstaking meetings, edits and pressure to spread holiday joy in a...
Posted by: Collective London
Whether you are introducing a new product, rebranding your marketing materials, or just want to come up with a fresh visual identity, hiring a print designer could be key to your success. It's a decidedly old fashioned but still incredibly flexible...
Posted by: Creativepool Editorial
It’s probably safe to say that VR hasn’t really “taken off” in quite the way we all thought it would a few years ago. Back in the halcyon days of 2014, when the Oculus Rift gained enough cultural traction to be parodied by...
Posted by: Benjamin Hiorns
Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...
Posted by: Benjamin Hiorns
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner