Displaying 1117 - 1152 of 1191 results
We're about to reach another big milestone, and we're proud about it! But of course, we couldn't celebrate reaching 100,000 members if it weren't for YOU, the members, the Creativepoolers! That's why, instead of us deciding how best to celebrate, we...
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by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...
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by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
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With the amount of likes and comments we can all do now on the internet, the art of being able to get your point across in a face to face environment seems to be getting lost. So to counter this culture of 140 characters and faceless avatars we are...
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by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
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by John Fountain More people visited Apple's 326 stores than Walt Disney's four biggest theme parks last year. And many visitors don't go to shop. They go to play. They go to have fun. It might be a shop but you know, it's a cool place to hang...
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by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...
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by John Fountain After a two-year post-graduate course at The Royal College of Art, the young architect/designer named Heatherwick didn't think twice about his career path. Directly after graduating in 1994, he founded his studio and burst almost...
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by Jessica Hazel You might have noticed a vandalised Billboard featuring Go Compare's fictional opera singer Gio Compario recently and had a little chuckle to yourself. But this is not the work of a rebel with a step ladder, this is the latest...
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by John Fountain Open on a young blond actress laughing and full of fun. She flicks a strand of falling hair away from her face and looks deep into the camera. With a knowing smile she says, "I'm good about washing my face" and then with a pause...
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by John Fountain Have you noticed that there are some accounts that have a bit of an odour about them? Not just those that reject all the good ideas, I mean the accounts that really question your moral judgement. The accounts that make you wonder...
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by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...
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by Ashley Morrison Barbie is one of the most famous dolls, and even personalities, in the world. Girls, boys, women and men we've all heard of her and we all know that she lives in a fantastic world of clothes for every occasion, convertible sports...
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by John Fountain I've just been reading Steve Martin's autobiography - Born Standing Up: A Comic's Life. Although I knew that he was a funny guy, I wasn't aware how alternative his act was back in the 70's, or how creative his writing. When he began...
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by John Fountain Hello Me Old Flower. Now Listen Very Carefully, I Shall Say This Only Once. Have you heard about the comedy carpet at Blackpool? It is one of Britain's largest pieces of public art, cost £2.6m, and celebrates the contribution...
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by Ashley Morrison Look, love, just get back in the kitchen where you belong. What on earth are you doing, straying away from the cooker? Leash too long? Oh, mind you, with the leash off, you might as well do the vacuuming when you've finished...
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by John Fountain I mean, is it just me? If I spend another meeting listening to someone harp on about a new strapline when they actually mean a headline I shall go bananas. The thing is we are all in the communications business and frankly if we...
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by John Fountain The part of the job I've always enjoyed the most is the bit when I sit down with a designer and try and crack the idea. Call me unhinged if you want, but I quite like it when it gets difficult. When the deadline is looming, when the...
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by Ashley Morrison The year is 1967 and Alan Oakley, head designer at Raleigh, is on a plane over the Atlantic. He's been sent by Raleigh to the USA for inspiration to help restore the company's fortunes. It was a good move. If anyone knows about...
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by John Fountain Not so long ago creative folk were employed to work across all areas of business communications. It was said that if you were any good you'd be able to turn your hand to almost anything. And if you had any weak spots or showed any...
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by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
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by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...
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by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
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by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
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by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...
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by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
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by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
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The Emirates Stadium played host to this years Drum Marketing Awards. McCann Manchester and Aldi Stores continued to reap the rewards of their ‘Aldi Likes Brands’ campaign. After winning the Roses Advertising and Design Awards Grand Prix...
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"It's impossible to make things work out just the way you want all the time." - Neil Christie Tell us what you do for a living and who you work for? Managing Director, Wieden + Kennedy London What does that involve? Trying to create an...
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Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...
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I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...
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Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...
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Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...
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In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
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Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...
Posted by: Creativepool My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
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