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Industry

How to hire an Automotive Design Expert in 2024

Whether you are a car manufacturer, an aftermarket parts company, or a startup looking to innovate in the automotive space, finding the right automotive designer can significantly impact your project's success. This guide will walk you through the...

Posted by: Creativepool Editorial
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Inspiration

Big Has and mates whip up fusion frenzy for Inch’s cider #BehindTheIdea

Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...

Posted by: Creativepool Editorial
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Features

Picking the brain of Outbrain #CompanySpotlight

Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...

Posted by: Creativepool Editorial
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Features

4 Examples of Good Gaming Brand Logos

When it comes to gaming, branding is everything. A great logo can instantly convey a sense of identity, personality, and quality, helping a gaming brand stand out in a crowded marketplace. This is why all of the top brands have iconic logos - it...

Posted by: Creativepool Partner
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Inspiration

#MemberSpotlight on animator Fran Power

How did you first get into the industry? I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...

Posted by: Creativepool Editorial
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Inspiration

Lovehoney get creative with censorship #BehindTheIdea

Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....

Posted by: Creativepool Editorial
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Inspiration

The Resurgence of Print: Why Tangible Media Still Matters #PurposeMonth

In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...

Posted by: Benjamin Hiorns
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Features

Inside 5 of 2024’s most controversial banned adverts #PurposeMonth

Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...

Posted by: Benjamin Hiorns
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Inspiration

A modular rebrand for a bold gaming platform #BehindTheBrand

This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...

Posted by: Creativepool Editorial
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Workshop

How to Hire an Exhibition Designer- Definitive Guide (2024)

In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...

Posted by: Creativepool Editorial
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Features

Understanding AI Washing and Its Impact on Creativity #PurposeMonth

Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...

Posted by: Benjamin Hiorns
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Inspiration

Wayfair gets out of your head and into your home # BehindTheIdea

Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic artist Andrea Calsolaro

How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...

Posted by: Creativepool Editorial
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Industry

Free Annual 2024 Entries

You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...

Posted by: Creativepool
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Workshop

How to hire a Social Media Manager

In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...

Posted by: Creativepool Editorial
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Inspiration

Three Weeks. Three Steps

We've all done it. Leaving that super important task until the absolute last minute. So, while 3 weeks might sound like a lot of time to get your entries ready for Annual 2024, if your days' are anything like ours, it will be gone in a flash. Below...

Posted by: Creativepool
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Workshop

Why almost half of adland is wary of working on sustainable campaigns

As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...

Posted by: WMH&I
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Workshop

How to hire a Character Designer

In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...

Posted by: Creativepool Editorial
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Leaders

#Annual2024 – What the Judges want to see this year

After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....

Posted by: Creativepool Editorial
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Inspiration

Transforming traditional Irish pubs into AR virtual museums #BehindTheIdea

Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...

Posted by: Creativepool Editorial
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Features

ManVsMachine – Will AI Take My Job as an Animator? #PurposeMonth

It was one of those eventualities we all saw on the horizon, but we didn’t think it would creep up on us all so fast. AI has not just changed the playing field for copywriters and designers; it’s slowly seeping into the world of animation...

Posted by: Benjamin Hiorns
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Inspiration

Sprite launches the "Knocklace Collection" #BehindTheIdea

Directly addressing young adults who still live at home, Sprite recognizes the difficulty of finding solitary moments. Given the economic challenges they face, many young people have delayed leaving home, often due to limited options. To address...

Posted by: Creativepool Editorial
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Workshop

How to hire a Retail Designer

In the highly competitive world of retail, the visual appeal of your store plays a crucial role in influencing buying decisions and attracting more visitors. Hiring a skilled retail designer is essential for creating a compelling and superior...

Posted by: Creativepool Editorial
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Inspiration

Whiskies chiselled from stone #BehindTheBrand

Culture-first creative agency LOVE have helped design and create Wildmoor, a new seven-strong range of whiskies by William Grant & Sons (WG&S) inspired by Scotland’s rugged beauty. LOVE was brought on board to help fashion WG&S’s stock of...

Posted by: Creativepool Editorial
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Features

The Need for Conscious Creative on Social Media #SustainabilityMonth

Social media holds a mirror up to our society, reflecting both our best intentions - and our worst habits. TikTok, Instagram, X, and Pinterest aren’t just platforms for sharing; they’re powerful tools for driving cultural and behavioural...

Posted by: Social Chain
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Exploring Creative Colleges in the USA for UI Design

When you're passionate about user interface (UI) design, choosing the right college can feel like a crucial step in crafting your future career. But with so many educational institutions offering programs in UI design and related fields, how do you...

Posted by: Creativepool Partner
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Inspiration

How AI is Helping Adland Become More Sustainable #SustainabilityMonth

The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...

Posted by: Benjamin Hiorns

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