Displaying 1 - 36 of 5314 results
Hiring a sound designer is a crucial step in the creative process for any project that requires audio, whether it’s a film, video game, podcast, or advertisement. Sound design plays a vital role in shaping the audience's experience, making it...
Posted by: Creativepool Editorial
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...
Posted by: Creativepool Editorial
Instant Aid, a disaster relief nonprofit operating in war zones like Ukraine and Gaza, has partnered with the design and impact agency Driftime to undergo a major rebranding. This collaboration will revitalize Instant Aid’s visual identity by...
Posted by: Creativepool Editorial
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...
Posted by: Benjamin Hiorns
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...
Posted by: Benjamin Hiorns
Recently, my youngest daughter introduced me to a seemingly trivial game called "Yellow Car, No Returns." The rules are simple: spot a yellow car and call it out. To my surprise, once I started playing, I began noticing yellow cars everywhere. It...
Posted by: Nina Stephenson-Camps
With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...
Posted by: Amplify
Barbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...
Posted by: Creativepool Editorial
Plastic Free July encouraged us to reduce single-use plastic waste every day over the course of the month. The world has a packaging problem. Around a quarter of global plastic waste, for instance, is down to packaging, and manufacturing plastic...
Posted by: PA Consulting
In today's fast-paced business environment, hiring the right design manager can be a game-changer for your company. A design manager not only oversees the creative process but also ensures that the design aligns with your brand’s vision and...
Posted by: Creativepool Editorial
Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...
Posted by: 33Seconds
Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...
Posted by: Alex Hill
In the world of creative agencies, Wonderful stands apart with its unique blend of strategic thinking and imaginative execution. Founded in 2007 by Dan Maudhub, the agency has evolved from its roots in Maidstone, Kent to a fully remote operation with...
Posted by: Creativepool Editorial
Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...
Posted by: Creativepool Editorial
In today's digital age, the success of any business hinges significantly on its online presence. Search Engine Optimization (SEO) plays a pivotal role in ensuring your business stands out in the crowded online marketplace. Hiring an SEO specialist...
Posted by: Creativepool Editorial
Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...
Posted by: The Darnell Works Agency
Meet Charlotte Black, the dynamic Executive Director of Strategy at Saffron Brand Consultants. With a diverse background that blends business acumen with creative flair, Charlotte leads a global team dedicated to crafting innovative brand strategies....
Posted by: Creativepool Editorial
Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...
Posted by: Benjamin Hiorns
Hiring a Design Director is a critical decision that can shape the creative direction and overall aesthetic of a company. This key role not only involves overseeing the visual and conceptual aspects of a brand but also managing a team of designers,...
Posted by: Creativepool Editorial
In the dynamic landscape of business, a Business Development Manager (BDM) is crucial for driving growth, identifying new opportunities, and building strong client relationships. Whether you are a startup or an established company, finding the right...
Posted by: Creativepool Editorial
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
When designing Miller’s Quay, in collaboration with award-winning architects Howells, Peel set out to create a new iconic landmark for Wirral, integrating urban living with natural surroundings. The result is a contemporary interpretation of...
Posted by: Creativepool Editorial
This month marks the launch of a landmark UK brand campaign by Merlin Entertainments, the global leader in branded entertainment destinations. Known for iconic attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, the lastminute.com...
Posted by: Creativepool Editorial
Hiring a Marketing Director is a crucial step for any business looking to elevate its brand presence, drive sales, and execute comprehensive marketing strategies. The right Marketing Director can transform your company’s marketing efforts,...
Posted by: Creativepool Editorial
Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...
Posted by: Creativepool Editorial
Cultural sensitivity in advertising is paramount in today’s increasingly globalized and hyper-aware social media infatuated market. As brands expand internationally, understanding and respecting cultural nuances becomes essential to avoid...
Posted by: Benjamin Hiorns
The main issue with realizing your life’s ambition is dealing with it daily. When you envisioned having a production company, you probably thought of making incredible films with a team of people you deeply admire and respect. Maybe this vision...
Posted by: Syzygy
Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...
Posted by: Benjamin Hiorns
Welcome to our exclusive interview with members of the SOKO team Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary...
Posted by: Creativepool Editorial
In today's digital age, having an exceptional user interface (UI) is crucial for the success of any online platform or application. A well-designed UI not only enhances the user experience (UX) but also contributes significantly to customer...
Posted by: Creativepool Editorial
