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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

Design Spotlight: The London Postal Museum

On the surface at least, there's nothing particularly exciting about the mail, and yet without it, many facets of our society simply couldn't function. Granted the internet has cut down significantly on a number of everyday necessities, but sometimes...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Leaders

Sunshine help BBC3's online transition

When the news broke last year that BBC Three was going to be shelved as part of governmentally mandated cut backs at the beeb, I was more than a little upset. Not just because the channel is the source of my late-night Family Guy fix, but because the...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week: Week 2

Havas Chicago - Moen Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...

Posted by: Creativepool Editorial
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Making the world a nicer place with AHOY Studios

AHOY Studios are a design agency with a difference; dedicated to delivering culturally and socially relevant campaigns that impact the greater good of the world. We caught up with one-half of the agency’s founders, Connie Koch, to hear more about...

Posted by: Kate Lewin
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

The latest highlights & trends in Tech

This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...

Posted by: Creativepool Editorial
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Leaders

Wonder what you look like as a singing yeti?

British fashion label Ted Baker has famously shunned conventional advertising throughout its 26 year history. Indeed, Ted Baker remains one of the only brands to have been built into an international designer label without an international...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: JWT

Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: AOL

Speaking at The Hospital Club in London on tuesday (October 20) as part of the IAB UK Digital Upfronts, Hamish Nicklin, AOL’s UK managing director, said that AOL’s ambition is to become the most important media technology company in the world....

Posted by: Creativepool Editorial
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Leaders

2016 D&AD Awards officially open!

Entries for the 54th D&AD Professional Awards have opened, so if you’ve created a piece of work, a campaign, a product, or a movement that has had people exclaiming “I wish I’d done that,” then this might be your year. This...

Posted by: Creativepool Editorial
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Workshop

If you don’t spend 20% of your time networking then you are…

..In short, you’re either very lucky or you’re not being very wise. Because I’ve now heard from at least three different sources that in order to keep the money rolling in, us freelancers need to spend 20% of our waking hours (or...

Posted by: Ashley Morrison
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Workshop

Effective customer service tips for the voucher industry

The online discount voucher industry is booming. One 2015 study showed that a third of UK adults are routinely looking for discounts when shopping online - that’s up almost half from the year before. But in the same study, 35% of participants...

Posted by: Swapnil
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Workshop

Suck it up! The harsh side of freelancing

I know a lot of freelancers and, by contrast with their permanently employed counterparts, I would say almost all of them are happy. I’m a freelancer too, and it would take a lot for me to go back to permanent employment now. And I don’t...

Posted by: Ashley Morrison
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Leaders

PG Tips gives the Monkey a Vajazzle

I am all for the idea of using a soft toy as an advertising tool. Indeed, I am a proud owner of not only at least 4 supposedly Russian meerkats and a vintage “Flat Eric” (I'm really showing my age here), but even a couple of those...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Eric Yahnker's Pop Culture Pencilling

Eric Yahnker is all about intricate pencil work, pop culture puns and a serious approach to his work. He doesn’t make it easy to dismiss his work as pastiche, mainly because his finger is superbly on the pulse of contemporary society. Whether...

Posted by: Jade French
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Leaders

Getty Images to honour Elizabeth Taylor in retrospective this autumn

The Getty Images Gallery has announced its latest exhibition titled in association with The Elizabeth Taylor Trust and The Elizabeth Taylor Aids Foundation (ETAF). “Grit and Glamour” is a major photographic exhibition that marks 30 years...

Posted by: Creativepool Editorial
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Leaders

The Instagram Migrant was actually an advertisement in disguise

A man who made a significant impression on social media as he posted snaps of his supposedly illegal journey from North Africa to Spain on Instagram, has been revealed as a perfectly legal beach handball player, who was acting as part of a...

Posted by: Creativepool Editorial
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Workshop

Top 5 tips for successfully working from home

Here’s a little fact for you: contrary to urban myth, newsreaders aren’t just wearing underwear when they’re sitting behind their desks, reading off the autocue. Sorry to burst your bubble. I know this because I know somebody who...

Posted by: Ashley Morrison
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Leaders

London's £12 million gallery to bridge gap between art and science

A new gallery is due to arrive in London in 2017, and aims to bridge the gap between art and science with the ambition of being an all-inclusive visitors’ space. The Science Gallery London project by King's College London is aimed at...

Posted by: Creativepool Editorial
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Leaders

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Apple Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Vodafone - Let's Go While I don't object to advertisements suggesting a product or service will enhance a small corner of my life (it could be argued that's what all advertising does), I do find it tiresome when a brand proposes it has unlocked the...

Posted by: Magnus Shaw
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

James Corden channels his inner hipster

I'll be honest here, I never got Gavin and Stacey, and furthermore, I never got James Corden. Granted he comes across as an affable enough bloke in interviews, and as a stockier gentleman myself, it's nice to see a man with a little more junk in the...

Posted by: Benjamin Hiorns
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Workshop

Training courses: just a day of your life that you won't get back?

It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...

Posted by: Ashley Morrison
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Leaders

Top 5 Weirdest Flappy Bird Clones

Tiny Flying Drizzy - Are you a fan of chart-topping hip-hop star Drake and a fan of Flappy Birds? If so, this is the game for you. Collect Grammy Awards as Drake's disembodied head in this vaguely creepy clone that looks as if it were cobbled...

Posted by: Benjamin Hiorns
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Leaders

So long, farewell… The most pointless ad campaign in history?

This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...

Posted by: Ashley Morrison
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Leaders

Rentrak brings home $128mil Kantar deal

Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...

Posted by: Creativepool Editorial
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Leaders

Prince Harry shared his secrets for World Aids Day

Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...

Posted by: Benjamin Hiorns

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