Displaying 145 - 180 of 1211 results
If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...
Posted by: Benjamin Hiorns
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
Tesco hasn't had an easy time of it lately. First the horse meat scandal, then the bad news that last quarter saw a 3% drop in sales. Since then, Tesco’s been doing some serious soul searching, questioning everything from its ethics and health...
Posted by: bluemarlin
Leo Burnett is using real job seekers in a new campaign for Fifth Third Bank. The campaign aims to help people find work via the bank's reemployment program, a concept which evolved from their partnership with the national reemployment solutions...
Posted by: Benjamin Hiorns
In a shocking move, it would appear that Omnicom's OMD have poached the $1 billion-plus Johnson & Johnson US media buying account from Interpublic's J3, a unit of UM dedicated solely to J&J business. The shift is effective immediately. However,...
Posted by: Benjamin Hiorns
The new campaign from AMV BBDO for the UK's largest electrical retailing and services company, Currys and PC World, takes a clever approach, examining the kind of subtle and not-so-subtle manipulations our partners occasionally make in order to...
Posted by: Benjamin Hiorns
This week we all heard the sad news that fashion designer L'Wren Scott was found hanged in an apparent suicide in her New York apartment on Monday. Although a successful fashion designer in her own right and professional model before this, Scott's...
Posted by: Jessica Hazel
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...
Posted by: Magnus Shaw
By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...
Posted by: Benjamin Hiorns
When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...
Posted by: MLC (Magna Ludum Creatives)
Henrique Favery stands as a testament to the power of embracing the unknown. The Founder and Creative & Innovation Director at Buu Digital, Favery's journey into the industry began with a seemingly insurmountable challenge: creating an Augmented...
Posted by: Creativepool Editorial
Pride Month is a concept with its heart in the right place but there has been a spate of rainbow washing in recent years. Companies that have no right aligning themselves with the LGBTQ+ community have been falling over themselves annually for a...
Posted by: Benjamin Hiorns
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
How did you first get into the industry? My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool Editorial
Whether you are a car manufacturer, an aftermarket parts company, or a startup looking to innovate in the automotive space, finding the right automotive designer can significantly impact your project's success. This guide will walk you through the...
Posted by: Creativepool Editorial
In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...
Posted by: Creativepool Editorial
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool Editorial
I can’t tell you how many businesses I’ve spoken to who believe that branding is getting a new logo and slapping it on all of their marketing. But there’s much more to brand consistency than that, and I wanted to share with you how getting...
Posted by: Tony Clarkson
In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...
Posted by: Creativepool Editorial
In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...
Posted by: Creativepool Editorial
In the highly competitive world of retail, the visual appeal of your store plays a crucial role in influencing buying decisions and attracting more visitors. Hiring a skilled retail designer is essential for creating a compelling and superior...
Posted by: Creativepool Editorial
When you're passionate about user interface (UI) design, choosing the right college can feel like a crucial step in crafting your future career. But with so many educational institutions offering programs in UI design and related fields, how do you...
Posted by: Creativepool Partner
In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...
Posted by: Creativepool Editorial
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...
Posted by: Creativepool Editorial
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....
Posted by: Creativepool Editorial
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...
Posted by: Creativepool Editorial