Displaying 1189 - 1224 of 1232 results
The great and powerful Google recently published a report advising app developers on how to maximise user experience through design. The report is titled “Mobile App UX Principles: Improving User Experience and Optimising Conversion,”...
Posted by: Creativepool Editorial
The campaign has grown from strength to strength, attracting the interest of females from various organisations including Just Eat, E-consultancy and Fallon. We met with these women to discuss the issues surrounding women in the digital industry. The...
Posted by: Digital Recruitment Company
#GetTheMayor - A Future Platform for Citizen Engagement Razorfish recently announced the results of their #GetTheMayor platform; a world-first creative digital platform for the German city of Heidelberg, which allowed citizens to influence genuine...
Posted by: Creativepool Editorial
The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...
Posted by: Jade French
Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...
Posted by:
VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...
Posted by: Creativepool Editorial
Whenever financial commentators comment on the fiscal possibilities of social media, the focus falls of Facebook. Understandable, I suppose. A fifth of the world's population has an account and the whole platform seems permanently balanced between...
Posted by: Magnus Shaw
Yesterday, a new management structure was announced for Ogilvy & Mather India, which will be effective from the 1st of March. Amongst other moves, the restructuring will see Kunal Jeswani promoted to CEO and Hufrish Birdy to CFO. According to Ogilvy...
Posted by: Creativepool Editorial
Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...
Posted by: Creativepool Editorial
The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...
Posted by: Creativepool Editorial
The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...
Posted by: Creativepool Editorial
It would appear that Yahoo are looking to beat AOL at their own game (welcome back to the late 90's!) with the $640 million acquisition of programmatic video-advertising platform BrightRoll. The deal, which is expected to close early next year, seeks...
Posted by: Benjamin Hiorns
Dapper Laughs isn't funny. He isn't not funny because he plays fast and loose with accepted standards of decency and respect towards women (although he does); nor because he uses infantile language in his 'routines' and 'pranks' (although he does...
Posted by: Magnus Shaw
Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...
Posted by: Benjamin Hiorns
Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...
Posted by: Benjamin Hiorns
Tim Cook, Apple's CEO, has recently hinted that, whilst the company has recently made its first big reveals of the year in the shape of last week's unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch, there might still be a few tricks left up...
Posted by: Benjamin Hiorns
By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...
Posted by: bluemarlin
Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...
Posted by: Benjamin Hiorns
McKinney announced recently that the SPENT game they produced back in 2011 for the Urban Ministries of Durham (UMD) can now be played on smartphone and tablet devices. The game has been played more than 4 million times by over 2 million people in 218...
Posted by: Benjamin Hiorns
Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...
Posted by: Magnus Shaw
Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...
Posted by: Magnus Shaw
In a move that is far from surprising, given their relationship with the Conservative Party, M&C Saatchi have been named as advisors on Better Together's campaign, which urges people to say “No” to Scottish independence. M&C Saatchi will...
Posted by: Benjamin Hiorns
Bridgestone, the world's largest tyre and rubber manufacturer, are targeting a new audience with a new advertising campaign by Publicis Hawkeye for its revolutionary new line of tyres. Emmy-award winning Modern Family star Julie Bowen has been tapped...
Posted by: Benjamin Hiorns
Manchester-based digital marketing and technology consultancy, Amaze, has announced the appointment of two senior digital commerce specialists to help boost that area of its business. Jodie Stapleton joins as head of commerce and Kami Boyer Kris as...
Posted by: Benjamin Hiorns
The Australian branch of comparison website comparethemarket.com is set to focus on more localised content with a new campaign spearheaded by international full service creative agency VCCP. The brand will launch the latest instalment in its wildly...
Posted by: Benjamin Hiorns
If you read my column earlier this week, you'll know I'm in America. If you didn't, I'm in America. In fact, I'm now in America's oldest town, St. Augustine - on Florida's Atlantic coast. And despite the temperature being in the low eighties (which...
Posted by: Magnus Shaw
Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...
Posted by: Magnus Shaw
When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...
Posted by: Magnus Shaw
- View Thomas's Creativepool profile here Twitter: @knowlerdraws Tumblr: knowlerdraws.tumblr.com Vimeo: vimeo.com/knowler Website: knowlerdraws.co.uk "British born, School of Visual Arts (NYC) trained Animator and Illustrator. Obsessed with space,...
Posted by: Creativepool
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I'm Chief Creative Officer of a digital advertising agency called 20:20. My job is to solve clients' business problems with creativity. Over the last year, for example, this has involved using...
Posted by: Creativepool
by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...
Posted by: Creativepool
