Displaying 1 - 36 of 41 results
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial
The 2024 Cannes Lions Festival of Creativity has come and gone, leaving behind a whirlwind of discussions and insights that continue to reverberate through the advertising industry. This year's festival was dominated by conversations about AI,...
Posted by: Benjamin Hiorns
A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...
Posted by: Creativepool Editorial
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
McCann London - Kew Foundation The Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising...
Posted by: Creativepool Editorial
It’s a funny thing settling into a new year as you try to shake off the Christmas indulgences and wrap your mind around everything that’s changed and everything that’s stayed exactly the same. Because it might be a new year but...
Posted by: Benjamin Hiorns
Over the last few years, the advertising industry has jumped from trend to trend, looking for ways to ride out the rollercoaster of economic instability. Some of them were driven by shifts in consumer habits introduced by the Covid-19 pandemic, such...
Posted by: Creativepool Editorial
Amid economic uncertainty, the advertising ecosystem is maintaining its resilience. With budgets continuing to grow, there is a sense of optimism that seems at odds with the economy at large. This positivity is not ill-founded. Many companies were...
Posted by: Creativepool Editorial
As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...
Posted by: Creativepool Editorial
A herd of digitally-generated 3D elephants is preparing to march across the world, crossing three continents in a spectacular first for digital out-of-home campaign to end the slaughter of endangered animals in Africa. Powered by Ocean Outdoor and...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
Right now, with the eyes of the world focused on Ukraine and the atrocities being committed by an unhinged and frighteningly powerful dictator, the concept of “aid” has never been more vital. That’s why, this week, we’re...
Posted by: Creativepool Editorial
Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...
Posted by: Creativepool Editorial
Vlad, history’s most improbable vampire, returns for his latest jaunt with Virgin Games. This time he’s turning everyday situations into fun social games, starting with a car park #CarParkPoker, a live-streamed game that people can engage with...
Posted by: VCCP
Droga5 - Pizza Hut Kristen Wiig’s comedic genius for transforming into vast and varied characters, showcased for years on “Saturday Night Live,” has now been harnessed for a new Pizza Hut campaign created with Droga5. In two TV...
Posted by: Creativepool Editorial
The AI doctor that drives to you! A concept for the “Aim” self-driving mobile medical clinic by Seattle studio Artefact includes diagnostics powered by artificial intelligence. The Aim platform relies on a mobile app and set of home...
Posted by: Creativepool Editorial
Design students from East London have helped create a new advertising campaign that has been launched on board Transport for London’s (TfL’s) new Elizabeth line trains to explain to customers the benefits they will enjoy while...
Posted by: Creativepool Editorial
Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...
Posted by: Creativepool Editorial
The Institute of Practitioners in Advertising (IPA) Sarah Golding, CEO and Partner of CHI & Partners, was today nominated by IPA Council members as the preferred candidate to succeed Tom Knox as President of the IPA in March 2017. Golding will be...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has announced the appointment of the highly regarded Sian Cook to the role of Managing Partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths. Cook comes to the role from BBH, London...
Posted by: Creativepool Editorial
Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...
Posted by: Creativepool Editorial
Droga5 London Droga5 London has announced the promotions of two key creatives. Creative Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors, reporting to Chief Creative Officer David Kolbusz, effective...
Posted by: Creativepool Editorial
Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...
Posted by: Creativepool Editorial
Technicolor has added another aptly colourful string to its rainbow this week with the acquisition of London-based studio The Mill (the world’s largest VFX and content creation studio for the advertising industry) for just a shade over...
Posted by: Creativepool Editorial
Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...
Posted by: Creativepool Editorial
Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...
Posted by: Creativepool Editorial
Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...
Posted by: Benjamin Hiorns
The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...
Posted by: Creativepool Editorial
In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...
Posted by: Benjamin Hiorns
Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...
Posted by: Benjamin Hiorns
To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...
Posted by: Benjamin Hiorns
