Real shoplifters given animated makeover for Harvey Nichols
A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love Freebies? Get Them Legally” spot is part of the brand's “Shoplifters” campaign to promote its new loyalty app, which rewards customers with exclusive perks with points earned in store or online. In the ad, the faces of the offenders have been (not so subtly) disguised by animated faces produced by the Layzell Brothers at Blink. The message is that there is now an easier way to grab a freebie at Harvey Nichols. The campaign is supported with print executions showing stylish shoplifters being caught red-handed (photographer, Marcelo Krasilcic) and in store activity reminding potential shoplifters that there’s now a legal way to get a freebie. All elements of the campaign carry the strap line “Love Freebies? Get them legally. The new Rewards App from Harvey Nichols”
This new Harvey Nichols spot paints animated faces over CCTV captured footage of actual shoplifters getting caught in the act
Shadi Halliwell, group creative & marketing director of Harvey Nichols, said: “We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading Rewards by Harvey Nichols, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.” Ben Tollett, ECD at adam&eveDDB, added: “This campaign is designed to send a clear warning to the nation's shoplifters. The only free thing they'll get when they steal from Harvey Nichols is a day trip to the local police station.”
Volkswagen get the right tools for the job
The latest print campaign by adam&eveDDB for Volkswagen promotes their servicing and repairs business with a selection of lightly humorous situations revealing misplaced tools such as a cheese grater on a carpenters shelf and a pair of pliers in a hairdressers belt. The message is that only Volkswagen's expert technicians use the bespoke tools to repair a Volkswagen vehicle, with a dizzying 540 unique tools made exclusively for Volkswagen, meaning that only they can do the proper job a VW vehicle deserves. It's a nifty idea executed with aplomb and the artwork by King Henry and Olly Watts is clean and bold, with a silvery finish that is pure VW all over.
The New Zealand Lotto bring a fisherman's family's dreams to life
In a bid to help Kiwis imagine what winning the Lotto Powerball might mean for their lives and their loved ones, DDB and Steve Ayson from The Sweet Shop have created a beautiful tale about a hard-working fisherman who lives with his dad and son, but is often away at sea. The spot is unashamedly emotional, but not in a cloyingly obvious “John Lewis Christmas Ad” kind of way. Instead it's grounded in (semi) reality, with the more imaginative elements of the spot coming across as escapist fantasy. It also helps that the actors used in the film are relatable and portrayed with empathy and character. Good stuff all around.
DDB and Steve Ayson from The Sweet Shop have created a beautiful tale for Lotto NZ about a hard-working fisherman
Guy Cousins, Lotto NZ chief marketing officer, said: “We’ve spoken to past winners who have some amazing stories about how their lives have changed after winning Lotto, and it’s in more ways than you’d think. It’s not just about the things they can buy, but more about the freedom to choose how to spend their time and being able to focus on what really matters – quality time with family and friends.” Damon Stapleton, DDB chief creative officer, added: “You often think about what you would buy if you won big, but when it comes down to it, it’s what you would do. This film gives every New Zealander permission to imagine.”
Make a child cry for a good reason
A hard-hitting campaign for Doctors of the World by DDP Paris, launches internationally this week. The campaign uses images of toddlers crying, slowly revealing the source of their discomfort; vaccinations, blood tests & various other medical procedures. The evocative campaign shot by Achim Lippoth from Magali Films, is set to air internationally across Germany, Argentina, Canada, Spain, Greece, Netherlands, Portugal, Switzerland and the United Kingdom over the summer. It's one of those “Twist” spots that sometimes can leave a bitter taste in the mouth, but it's handled well here and it's for a good cause. Every year, around four million children in the world die from diseases which could have been avoided. It’s this injustice that the charity wants to denounce with the international campaign, which is being promoted online with the #MAKEACHILDCRY hashtag.
