Displaying 73 - 108 of 2426 results
Innovation continues to be the hot topic in businesses the world over. Last year I was fortunate enough to be asked to speak at the Spikes Asia Festival of Creativity in Singapore on the subject. The festival is a clear signpost of the growing...
Posted by: Marc Curtis
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...
Posted by: Benjamin Hiorns
As a companion piece to my Creative Opinions feature on GDPR, which comes into effect today (May 25th 2018) across the EU, I interviewed a number of influencers on the new law. The General Data Protection Regulation represents the greatest shake up...
Posted by: Benjamin Hiorns
Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...
Posted by: Creativepool Editorial
For the last CS Presents of 2016 Creative Social have hand-picked 5 creative leaders for an event where they will give a varied perspective on how the agency landscape will look, feel and behave in 2020 along with the skills you’ll need to be...
Posted by: Creativepool Editorial
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...
Posted by: Kate Lewin
Relationships are vital in life and in business. There are few professional relationships as important (and arguably codependent) however, as brands and agencies. This dynamic partnership can either propel both parties to brave new heights or, if...
Posted by: Benjamin Hiorns
Stephen Izatt, MD at brand consultancy Thinkfarm, looks at why the pitching process is a broken, expensive drain on the creative sector - and makes the call for change. Branding agencies and consultancies like ours constantly face a barrage of...
Posted by: Creativepool Editorial
For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...
Posted by: Creativepool Editorial
Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...
Posted by: Benjamin Hiorns
The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...
Posted by: Creativepool Editorial
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...
Posted by: Creativepool Editorial
Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...
Posted by: Creativepool Editorial
The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...
Posted by: Bomper Studio
Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...
Posted by: Benjamin Hiorns
Wunderman Wunderman CEO Mark Read has named Seth Solomons as CEO for North America. With over 20 years of global experience, Solomons brings to Wunderman strategic thinking, dynamic leadership and a history of innovative solutions that produce...
Posted by: Creativepool Editorial
For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...
Posted by: Creativepool Editorial
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...
Posted by: Creativepool Editorial
Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...
Posted by: thenetworkone
Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...
Posted by: Creativepool Editorial
AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...
Posted by: Creativepool Editorial
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...
Posted by: Creativepool Editorial
Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...
Posted by: Creativepool Editorial
The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival this year. The fact that they are doing so supposedly...
Posted by: Creativepool Editorial
Diversity is very much a hot topic issue amongst almost every industry in the world and is none more so than in the traditional boy's club that is adland. Of course, there have been some genuine leaps forward in recent years, with much of the...
Posted by: Benjamin Hiorns
