Displaying 37 - 72 of 2426 results
General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...
Posted by: Benjamin Hiorns
by Magnus Shaw Last week I wrote a piece for Creativepool (which you can read here) explaining how the rubbish customer service offered by Orange ensured I would never purchase from them again, and simultaneously wasted their advertising budget. So...
Posted by: Creativepool
It’s finally happened. 2023 has been, and always will be remembered as, the year when AI finally entered the mainstream conversation. To say its evolution has been swift would be a dramatic understatement, with the emergence of AI tools like...
Posted by: Benjamin Hiorns
Asking people to part with their money has never been an easy thing. It’s why sales skills are still seen as incredibly desirable traits by employers and it’s why advertising exists in the first place. I mean, what is good advertising...
Posted by: Benjamin Hiorns
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
I've waffled on enough already about the unmitigated disaster that has been the Brexit, and it's unlikely that a better advertising campaign could have saved us from the gallows, but it's still fun sometimes to ask ourselves “What If?” In...
Posted by: Benjamin Hiorns
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. With the global marketing firm being ranked the most creative agency network in Greater China and taking home the largest number of “Agency Of The Year”...
Posted by: Creativepool Editorial
This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...
Posted by: Benjamin Hiorns
Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...
Posted by: Creativepool Editorial
Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...
Posted by: David Alexander
"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...
Posted by: David Alexander
Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...
Posted by: Benjamin Hiorns
Anyone who has ever said, or even intimated that the London ad scene isn’t competitive should have their illusions shattered by a football tournament due to take place later this afternoon. 26 agencies and 182 players are competing in an...
Posted by: Creativepool Editorial
Starcom MediaVest announced last week that it is to split and launch MediaVest as a separate agency. The Publicis Group agency made the decision just a week after it was announced that Diageo, the alcoholic beverages company, decided to move their...
Posted by: Benjamin Hiorns
by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...
Posted by: Creativepool
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting. And in the short-term, it worked -...
Posted by: 33Seconds
There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...
Posted by: Antonino Lupo
One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...
Posted by: Creativepool Editorial
Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...
Posted by: Creativepool Editorial
Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...
Posted by: Magnus Shaw
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital
Art Directors in advertising are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be...
Posted by: Creativepool
Media Planners in advertising identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the...
Posted by: Creativepool
Just the other day I saw a freelance job ad looking for a freelancer who would rewrite 10 articles of 3,000 words each… at the price of $25. $25, for about 30,000 words. It is over half of a medium-sized novel - which are usually paid by...
Posted by: Antonino Lupo
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...
Posted by: Sharon Whale
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
