Since its beginnings in 1961, Amnesty International has been the champion for human rights and justice through campaigning the streets, impactful content, encouraging letter writing and, most of all, through creativity.
Their Annual Report 2016 exposed the very real risk of a devastating domino effect as powerful politicians backtrack on human rights commitments and utilise rhetoric and policies that victimise vulnerable groups like refugees.
“Never again” has become meaningless as states fail to react to mass atrocities and as more and more politicians calling themselves “anti-establishment” wield a toxic agenda that scapegoats and dehumanises entire groups of people.
To tackle this subject, Amnesty International have partnered with our new platform, studiocrowd - an open innovation platform.
studiocrowd presents brands with the opportunity to source creativity from a highly influential external creative team of a quarter of a million by engaging them in an entirely unique way to garner professional, authentic and diverse results.
For the Amnesty International brief, creatives have been tasked to submit creative solutions and practical applications that will help Amnesty International tackle the worrying and dangerous rise of demonising politics and embracing the need for creativity to inspire real change and real action around the world. The brief is open to any Creativepool member, of any discipline, to invite solutions across the digital and physical landscape, from film series, pop up events, effective demonstrations to taglines and slogans.
studiocrowds media partner, Primesight are broadcasting the brief across key locations in London, Cardiff and Glasgow, to better amplify this important opportunity to change the world for the better.
