Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The agency will also be responsible for the development and design of the company website, mobile website and all mobile applications.
“Working with Guzman y Gomez will give us the opportunity to evolve their digital program to reflect their brand strength.” Dave Bentley, MD Lowe Profero Sydney
Dave Bentley, managing director of Lowe Profero Sydney is honoured to be working with such an impressive young brand, who take pride in both their food and their outstanding, fun customer service. He said that working with the brand gives Lowe Profero “The opportunity to evolve the Guzman y Gomez digital program to reflect their brand strength.” He feels giving the brand's digital content a makeover will “Inspire customers, and ultimately drive sales and loyalty, both online and in the restaurants.”
Guzman y Gomez founder Robert Hazan, also believes that they will achieve great things through Lowe Profero's combined strengths in strategy, technology and creative skills. He feels that the agency are a prefect match for the brand, who have incredibly lofty ambitions. Hazan said the brand is “Working hard to deliver memorable products and experiences” for their customers, and that building on their digital platform is a key step in their plans. He surmises that “Lowe Profero's unique approach and skills” complement his vision.
Guzman y Gomez is a fast growing chain, with 39 restaurants throughout Australia now primed to spread into Asian territories
Guzman y Gomez is a fast growing chain, with 39 restaurants throughout Australia now primed to spread into Asian territories, thanks to recent master franchise agreements in Singapore and Japan. Considering Lowe Profero's notable presence across Australia and Asia, the partnership seems like a natural fit.
Official Guzman y Gomez Website
Benjamin Hiorns is a freelance writer and musician from the UK, who has had more than a few harrowing experiences with Mexican food. That's never stopped him before though.
