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Advertising

GPY&R drive giant Christmas presents across Australia

Christmas is generally all about the big impressions, even if we like to fool ourselves into believing it's all about family and friends. Adland knows this all too well, so in the week leading up to Christmas, while everyone else was busy wrapping...

Posted by: Creativepool Editorial
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Advertising

AWARD increases presence at Semi Permanent in Australia

The Australasian Writers and Art Directors Association (AWARD) will be increasing its presence at the annual Semi Permanent festival of creativity and design from May 2016, in a collaboration that will introduce an annual AWARD showcase to the...

Posted by: Creativepool Editorial
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Design

Designworks inspire some fresh connections in Australia

Australian design agency Designworks has created a bold new identity for the Centennial Parklands Foundation based around the concept of “Inspiring Connections.” It aims to raise awareness of the charitable organisation, which ensures the...

Posted by: Creativepool Editorial
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Advertising

Communications Council appoints M&C Saatchi CEO as chair

It was announced earlier today that M&C Saatchi Australia CEO Jaimes Leggett, has been appointed chair of Australia's peak industry body, The Communications Council, and will be taking on the role until the next Annual General Meeting in May 2016, at...

Posted by: Creativepool Editorial
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Advertising

Ricky Gervais is back in another Australian anti-ad

Back in March, alternative sitcom don and serial prankster Ricky Gervais starred in a campaign for Australian telecommunications company Optus, in which he introduced Aussies to Netflix (because believe it or not, they only got it this year!). Now...

Posted by: Benjamin Hiorns
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Advertising

Razorfish Global acquires 2DataFish

Razorfish Global has announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and the APAC region.

 The acquisition strengthens Razorfish Global, making it the only...

Posted by: Creativepool Editorial
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Social Media

Dentsu create a social media war room

Dentsu Mitchell, which until recently operated as Mitchells, but was rebranded back in July when Dentsu Media launched in Australia, recently launched a social media control centre called “Fireside,” which is being touted as an industry...

Posted by: Creativepool Editorial
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Social Media

The Deceit Algorithm says women are more deceitful than men

Whilst we’ve all probably been guilty of exaggeration or telling the odd white lie at one point or another over social media, whether it’s to make ourselves look better or feel better, a new study has found that women (in Australia at least) are...

Posted by: Creativepool Editorial
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Advertising

Publicis Worldwide adopts another Australian child

The Australian digital agency, Pusher, has announced a partnership with Publicis Worldwide, with the agency's 17 Sydney staff and eight Brisbane staff set to move into Publicis offices, and two staff members opening an office in Melbourne off the...

Posted by: Creativepool Editorial
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Advertising

AdWorld Roundup: Accounts

Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...

Posted by: Benjamin Hiorns
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Advertising

NRMA Insurance launch new campaign from award winning agency

A new campaign for Australian insurance firm NRMA Insurance, highlights its home and contents insurance policy with an amusing 30-second TV spot that shows a family of possums breaking into a family's home while they're away on holiday. The campaign...

Posted by: Benjamin Hiorns
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News

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns
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Features

*&%££!! On copywriting, artichokes and swearing.

I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...

Posted by: Magnus Shaw
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News

M&C Saatchi reclaim NRMA account from Whybin/TBWA

M&C Saatchi has recently appointed to handle all creative services for NRMA Insurance, the biggest insurance creative account in the Australian market, which also includes their SGIC and SGIO brands. The agency won the deal (which is rumoured to be...

Posted by: Benjamin Hiorns
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Features

Dumb Ways To Die Down Under

by Jessica Hazel. Aussies are well known for their cheery dispositions and sunny outlooks on life and this has never been more true since Melbourne Metro's new Public Service Announcement came to light earlier this week. 'Dumb Ways To Die' is a...

Posted by: Creativepool
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Advertising

Tourism Australia celebrate Australia Day by launching a major new campaign

Tourism Australia has launched its latest campaign, which is focused on highlighting the country's world-class aquatic and coastal experiences, in a bid to lure more international visitors down under. The new creative is the latest instalment in the...

Posted by: Creativepool Editorial
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Advertising

UGG Australia Launch "THIS IS UGG," their first global brand campaign

UGG, the Australian lifestyle brand most famous for its sheepskin boots and slippers, has announced the launch of its very first global brand marketing campaign. Called “THIS IS UGG,” the campaign debuted across the world yesterday (the...

Posted by: Benjamin Hiorns
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Advertising

M&C Saatchi snatch Cricket Australia creative account from GPY&R

After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...

Posted by: Benjamin Hiorns
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News

McCann Australia name Roshni Hegerman as senior planner

It was announced towards the end of last week that Roshni Hegerman will be joining McCann Australia's planning department as senior planner at the agency's Sydney office. Hegerman joins McCann after a stint as planning director at BBDO India, where...

Posted by: Benjamin Hiorns
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News

M&C Saatchi pick up the global social media business for UGG Australia

It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...

Posted by: Benjamin Hiorns
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Trends

A 2020 Vision

So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...

Posted by: JSR Content
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Trends

Why celebrating success can motivate and disrupt a team

With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...

Posted by: JSR Content
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Advertising

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Events

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Events

Global Creative Calendar: September 2019

According to research conducted by The EXPERIENCE Institute, there are three main reasons people attend events: education, destination and networking. Your focus may be on advancing knowledge and skills, visiting locations exotic or nearby, or...

Posted by: The Darnell Works Agency
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Advertising

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
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Events

Global Creative Calendar: August 2019

Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Advertising

Stranger Things star leads team of trailblazers in new Samsung ad

Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...

Posted by: Creativepool Editorial

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