Skin-care giants, Nivea, recently hired Jack Morton Worldwide, The Interpublic Group's global experience brand agency, to create a live brand experience, which will reach through social media as part of the brand's #smoothmornings campaign. The multi-channel campaign for the 'In-Shower' moisturiser spans TV, Digital, PR and more in-depth advertorial content, which is being created by Nivea in conjunction with FCB Inferno, MEC, AKQA and Porter Novelli. The overall campaign has been designed to appeal to women in the 20-40 age bracket, for whom body moisturising is an intrinsic, but laboriously time consuming part of their daily routine.
The multi-channel campaign for the 'In-Shower' moisturiser spans TV, Digital, PR and more in-depth advertorial content
Jack Morton's unique brand experience took the form of a shower cubicle with a touchscreen design to look like a steamed-up mirror, in which passing consumers could write messages, take pictures, and then post the results to their social media networks. There were also samples of the moisturiser being given out to participants and the “Try.Review.Win” competition, which they were encouraged to enter. The experience was live at Birmingham's Bullring shopping centre last Friday (the 25th of July) and has also appeared at London's Kings Cross Station on both the 18th and 19th of July. Jack Morton Worldwide's head of consumer and digital for the EMEA region, Richard Vincent, is “Delighted to have the opportunity to help Nivea connect with consumers through this engaging brand experience, offering women a bit more fun on their daily travels.”
A still from the opening ceremony of the Glasgow 2014 Commonwealth Games, conceived, planned and delivered by Jack Morton Worldwide
Jack Morton must be quite busy at the moment, what with the Nivea work and the technology showcase they recently had commissioned by BP for the Glasgow 2014 Commonwealth Games. This experience was inspired by a similar showcase that the agency delivered at the Royal Opera House during the London 2012 Olympic Games. It was designed to take attendees (which included VIP guests, stakeholders and employees) on a “Journey of BP's technology and capabilities.” Julian Pullan, president of Jack Morton's EMEA region, said they “Created something quite special for BP during the Olympics – a scientific Universal Studios-type experience for their guests.” He said he was “Delighted to be creating another amazing experience for BP’s business guests during the Commonwealth Games."
The agency was also tasked with conceiving, planning and delivering the opening ceremony of the Glasgow 2014 Commonwealth Games, which took place last Wednesday evening
That's not all either. The agency was also tasked with conceiving, planning and delivering the opening ceremony of the games, which took place last Wednesday evening (the 23rd of July) in front of 40,000 audience members and over one billion sports fans watching from home. The ceremony involved 2,000 cast members, alongside performers such as John Barrowman, Rod Stewart, Amy MacDonald and Susan Boyle and was widely regarded by the press as a proud, fun and spectacular effort, which perfectly encapsulated the humour and goodwill of the Scottish people.
Official Jack Morton Worldwide Website
Official Glasgow 2014 Commonwealth Games Website
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK. He might not be a woman aged between 20 and 40 (to the best of his knowledge), but that does not necessarily mean he doesn't understanding the importance of moisturising.
