Displaying 1 - 36 of 117 results
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining...
Posted by: The Darnell Works Agency
“Fake it until you make it” is a common adage in the creative industries but never before has it rang so true as with the spoof ad agency created to satirise the notoriously amoral oil and gas company Saudi Aramco. Climate collective...
Posted by: Benjamin Hiorns
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
Harnessing the Power of Business for a Better World: The Intersection of Profit, Purpose, and ESG There is a growing realisation that businesses must do more than simply generate profits. They must also serve as a force for good and contribute to...
Posted by: We Are Tilt
In recent years, the issue of climate change has been at the forefront of many minds, particularly in creative circles. Even in a landscape where applying for B Corp status seems to be among the primary concerns of many brands, there are countless...
Posted by: Benjamin Hiorns
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...
Posted by: Creativepool Editorial
I built my first website in December 1993. Back then, one had to create the HTML using a plain text editor, then view the page in a web browser called "Mosaic". Images were rudimentary... usually a "GIF" format, and they had to be relatively small...
Posted by: Tagmakers
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...
Posted by: Mighty Giant
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...
Posted by: Creativepool Editorial
Virtue signalling is by no means a 21st century invention. For decades people have been popping their heads up above the pulpit to loudly add their voices to the genius of the crowd to make themselves look good. It’s good PR, frankly. But we...
Posted by: Benjamin Hiorns
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
A keen creative with over a decade in the industry, Jamie Watson believes that building a brand is not just about having a tagline, a logo or a webpage - It is the fundamental root from which all of these assets must stem. “It’s getting...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...
Posted by: Benjamin Hiorns
In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...
Posted by: Creativepool Editorial
With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...
Posted by: Creativepool Editorial
It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...
Posted by: Antonino Lupo
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
Traditionally, theatre advertising campaigns have been OOH. So what do you do when a pandemic forces theatres to close and makes outdoor advertising temporarily out of fashion? Dewynters' answer was to create a new trailer for a unique campaign that...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...
Posted by: Benjamin Hiorns
A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...
Posted by: Antonino Lupo
It sounds cliché, but one of the most important recommendations a starting designer should heed is to keep things simple. Easier said than done, of course - and yet some designers, such as Jennifer Swales, make of simplicity the founding stone...
Posted by: Creativepool Editorial
From lovecraftian creatures to the insurmountable forces of nature, Stijn Windig certainly loves capturing ideas and crystalising them into a beautiful work of art. As a concept artist with indisputable talent, Stijn has the honour and burden to...
Posted by: Creativepool Editorial
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...
Posted by: Creativepool Editorial
We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...
Posted by: Creativepool Editorial
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...
Posted by: Creativepool Editorial
Two of London’s most popular music and events spaces are set to be the first multi-purpose venues to eradicate the use of single-use plastic. Oval Space and The Pickle Factory are taking the action, dubbed Oval Green, in a first step towards...
Posted by: Creativepool Editorial