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FCB Inferno continue to Inspire Women to take up sport with This Girl Can

The next phase of the This Girl Can campaign, commissioned by Sport England and funded by The National Lottery, began last week with new creative across social media, digital media and out of home (48 sheets and 6 sheets) from FCB Inferno. Over the...

Posted by: Creativepool Editorial
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FCB Inferno support Get In and Go Far apprenticeship campaign

When it comes to taking that first step onto the career ladder, apprenticeships generally come a distant second to university, which is a real shame considering apprenticeships offer real world, paid working experience to young people from all...

Posted by: Creativepool Editorial
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Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Top Hires of the Week

WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...

Posted by: Creativepool Editorial
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Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial
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Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

Leo Burnett - McDonald's McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...

Posted by: Benjamin Hiorns
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Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Creativepool Editorial
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Cannes Lions 2016: Lions Health Weekend Roundup

The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...

Posted by: Creativepool Editorial
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Events

Cannes Contenders 2016: Part 2

Del Campo Saatchi & Saatchi Argentina - Andes View The Full Project Clemenger BBDO Melbourne - Bonds View The Full Project FCB Inferno - BMW: 3 Series View The Full Project The Engine Group - Missing Type Isobar - Uniqlo: UMOOD View The Full...

Posted by: Creativepool Editorial
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Top 10 Hires of the Week

Ogilvy & Mather Ogilvy & Mather has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for the Dove account. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis...

Posted by: Creativepool Editorial
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Top 5 Ads of the Week

BMB - New Balance You Are Your Toughest Opponent In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...

Posted by: Benjamin Hiorns
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Top 10 Account Wins of the Week

Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...

Posted by: Creativepool Editorial
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Top 5 Ads of the Week

Wieden+Kennedy - Chrysler American-est As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...

Posted by: Benjamin Hiorns
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Account Wins of the Week

Goodstuff - Spotify Goodstuff Communications has won the media planning and buying account for Spotify in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. The agency is thought to have beaten...

Posted by: Creativepool Editorial
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Account Wins of the Week

McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...

Posted by: Creativepool Editorial
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Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leo Burnett win the NSPCC's creative account

Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...

Posted by: Benjamin Hiorns
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News

DraftFCB South Africa announce new name and CI roll-out

Brett Morris, CEO of DraftFCB South Africa, announced yesterday his agency is planning to roll-out a rebranding campaign, following on from the announcements on the 10th of March that the entire global network and all of its collective agencies is to...

Posted by: Benjamin Hiorns
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FCB Inferno help Brits be better in bed for Holland & Barrett

Health food retailer Holland & Barrett wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno. The multi-channel campaign, spanning TV, press, digital, in-store, experiential and social, aims to improve...

Posted by: Creativepool Editorial
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FCB Inferno celebrate 100 years of BMW without any BMWs

To celebrate the100 year anniversary of BMW, FCB Inferno has created a series of striking press adverts that demonstrate the innovative technology available within the range of cars, but, rather interestingly, don't actually feature any BMW cars. The...

Posted by: Creativepool Editorial
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FCB Inferno creates DRTV campaign for the launch of Sky Q

FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea - TV content bursting free from screens, in the form of liquid...

Posted by: FCB Inferno
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Lily Cole and FCB Inferno create the Alphabet of Illiteracy

British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...

Posted by: Creativepool Editorial
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Features

The Black Cab Interviews: Al Young CCO at FCB Inferno

Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...

Posted by: Creativepool
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FCB Inferno maps the UK with BMW and artist Ed Fairburn

FCB Inferno was briefed by BMW to supply a concept that would promote the new BMW X1 to their existing customer base, and encourage them to book a test drive. In response to this FCB Inferno teamed with artist Ed Fairburn to create a campaign in...

Posted by: FCB Inferno
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News

A Gold and Grand Prix win for FCB Inferno at the APG Awards

On the 18th October the Account Planning Group Awards took place in the grand setting of the St Pancras Renaissance Hotel. The awards are a bi-yearly event celebrating the crème de la crème of planning strategies that have resulted in...

Posted by: FCB Inferno
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FCB Inferno defines shit hot

What does that even really mean today? To be fully integrated. On the back of winning 10 Cannes Lions, including a grand prix and a glass lion for This Girl Can, FCB Inferno is proving its might with a run of digital wins and hires. So let's take...

Posted by: Creativepool Editorial
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Behind the Idea: Making the sun shine for Nivea

YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...

Posted by: Creativepool Editorial
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Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

Posted by: Creativepool Editorial
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Top hires this week

Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...

Posted by: Creativepool Editorial

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