Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer.
Created by Leo Burnett London, Passion Animation and Outsider, the film follows the animated journey of Ellie, who is eager to play a game of ‘reindeers’ with her older sister Jenny.
Uninterested in her younger sister, Jenny slams the door on her, and Ellie heads to the garden where she meets Archie the Reindeer.
The two begin to play and form a close bond. When Ellie runs out of ‘Reindeer Treats’, the whole family set off to McDonald’s to buy more which lines up a transition as the story turns to live action.
We then discover that Archie is in fact Ellie’s dog dressed up in a tutu and reindeer antlers. To help families get Reindeer Ready this Christmas and to celebrate the ad campaign, McDonald’s will again be giving out ‘Reindeer Treats’ for free on Christmas Eve.
The brand will also be launching a brand-new ‘Archie the Reindeer’ storybook, available in ebook and audiobook form. Books can be ordered and downloaded from the McDonald’s Reindeer Ready Hub.
Reindeer Ready Live is also returning on the hub this year. The augmented reality tool allows parents to share with their children the magical moment Father Christmas’ reindeer enters their home at Christmas, and is available for parents to use in the run up to Christmas.
The ad first aired in the UK on Sunday 17 November during the first episode of the new season of ITV’s flagship show I’m a Celebrity Get Me Out Of Here!