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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Leaders

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
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Workshop

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Leaders

Nice Biscuits Bolsters Business with Brand New Animation Studio

Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...

Posted by: Creativepool Editorial
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Features

Information Animation from Nucco Brain

Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...

Posted by: Nucco Brain Studio
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Leaders

The Revamp of Classical Animation: is 2D really the cool factor?

The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...

Posted by: Nucco Brain Studio
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Inspiration

Linda Dong made an animation using only Keynote... and it's great

Think you have skills on your Apple Mac? Think again. UI designer Linda Dong has won. This cool little animation was made on Apple Keynote. Yup. We wish we could put something like this together, but alas we're stuck with are simple fade-to-black...

Posted by: Creativepool Editorial
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Inspiration

Learn animation at jelly’s Motion Academy

This May, jelly London will be launching a series of exciting, interactive animation workshops aimed to inspire, educate and motivate the next generation of producers. Motion Academy will take place at jelly's HQ in the heart of Fitzrovia, giving...

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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Inspiration

The most popular Web Design trends for 2021

Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...

Posted by: Antonino Lupo
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2020

While 2020 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Inspiration

Save 20% with this Adobe CC Black Friday deal

You can now grab all the Adobe apps for an exclusive price It's on. Adobe is offering 20% off the Adobe Creative Cloud exclusively for Black Friday, in a limited-time sale running from today, 16 November, until Friday 27 November. Those interested...

Posted by: Creativepool Editorial
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Inspiration

Design to transform lives

Every good creative project and innovation has at its core the need to solve an existing problem, and the passion to do so will usually bring you as far as you need to succeed. Design can change lives. And this was what started it all for creative...

Posted by: Creativepool Editorial
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Inspiration

Aiming for the stars with motion designer Matt 'Mograph' Richings

You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: November 2020

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

The long-standing passion of Peter Lourenco

Peter has been hit by COVID. He has been hit like many, being made redundant in this current climate and now forced to look for new opportunities. Luckily, his passion will never fade. Peter's love for graphic design was born when he explored the...

Posted by: Creativepool Editorial
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Inspiration

Warmth, art and survival in Ben O'Brien's illustrations

Love for nature, capturing the moment and finding the beauty in how things look. This is the drive that guides Ben O'Brien, freelancer in Somerset, former animator and now a hardened 15-year illustrator. Though it may not seem like it, Ben's...

Posted by: Creativepool Editorial
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Features

Is it a bird? Is it a plane?... Or is it a talking recyclable carton?

Is it a bird? Is it a plane? Or is it a creative use of animation, with a serious message behind it? The innovative, animated series ‘The Carton Campaigners’ has hit the mark when it comes to explaining why sustainable packaging is key to...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Inspiration

Appreciating the inclusive whimsy of Mason Griffiths

Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: October 2020

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of our creative calendar is designed to...

Posted by: The Darnell Works Agency
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Inspiration

The motion aptitude of Giuseppe Forestieri

Most of the creative professionals we speak with prefer going with the flow when working on a brief. Not Giuseppe Forestieri. Giuseppe is a freelance motion designer and has been one for almost 2 years, after half a decade working full time in...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

Posted by: The Darnell Works Agency
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Inspiration

The Fiery Focus of Nicola DeStefanis

Learn your craft, not the tool. This the main advice freelance 3D artist and motion designer Nicola Destefanis has for beginner artists. Our current tools are the result of years and years of evolution, but the tools will become obsolete -...

Posted by: Creativepool Editorial
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Inspiration

Daria Pankeeva's Unstoppable Dynamism

Have your country's borders ever stopped you from pursuing your dream? We believe there is always a way to find your own way, so to speak. And when we have a chance to catch up with creative professionals such as Daria Pankeeva, we realise there are...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial

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