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Features

#StayHome: You don't need to go outside to craft amazing work

Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...

Posted by: Antonino Lupo
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Trends

Green City Solutions: Breathing Air Back into Cities

Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...

Posted by: Air Design Limited
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Inspiration

Behind the Idea: Wunderman Thompson's not-so-beautiful game

We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....

Posted by: Creativepool Editorial
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Features

Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...

Posted by: Creativepool Editorial
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Fill our survey – How are you coping with Coronavirus?

The creative industry is going through challenging times. With the COVID-19 pandemic looming over the future of the job market, we don't know when and if things will ever go back to normal. But that does not mean we must stay put and wait. As a...

Posted by: Creativepool Editorial
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Features

Working as a mum and a leader through the lockdown

If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...

Posted by: Creativepool Editorial
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Features

Getting to know... Emma Thompson

Emma Thompson has worked at Golley Slater for nearly 10 years and has headed up the Consumer Brands agency for almost three. As head of the agency, Emma is now less hands-on and more of a cheerleader for those who do the great work, focussing on the...

Posted by: Creativepool Editorial
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Trends

Designers’ Response to Secure Our Future

With “well-being” and “sustainability” being the key focus nowadays, we’ve created a shortlist of new innovative solutions and products showcased at Futurebuild this year where designers and brands across the globe came...

Posted by: Air Design Limited
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Features

Behind the Idea: switching character with Schweppes & Publicis Italy

We all remember the moment we suddenly realised we had stepped straight into adulthood. Whether it was the first bill, salary, set of responsibilities or the unexpected realisation that the world out there is a harsh place - a part of us felt...

Posted by: Creativepool Editorial
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Features

Will there ever be a 'normal' for the creative industries again?

If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...

Posted by: Antonino Lupo
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Design

UK Inside Out Awards™ 2020 - Now open for entries.

Showcasing the very best of the UK’s in-house creative talent. The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the design industry the Awards identify and...

Posted by: Inside Out Awards™
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Advice

How to inspire and get the best from your design team

Keeping a team of designers inspired may be a daunting task. Creative minds all coming together to achieve the same goal, yet all with different traits and creative backgrounds. Sometimes getting the best from your design team is as easy as pulling...

Posted by: Creativepool Editorial
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Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

Posted by: Creativepool Editorial
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Features

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Trends

Two minutes of noise for the NHS and the art of self-isolation

Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...

Posted by: Benjamin Hiorns
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Features

Asterix and Obelix: the magic potion behind Albert Uderzo's success

Creative success is often about chasing dreams, determination, and just the right amount of luck. It is also about teaming up with people in line with your creative vibe; and sometimes, in the case of Asterix and Obelix co-creators Albert Uderzo and...

Posted by: Antonino Lupo
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Can I get fired because of coronavirus?

Tens of millions of workers all around the world are being asked to stay home as we speak, in the attempt to slow the spread of coronavirus. At the same time, millions of others have no choice but to keep going to work. No matter where you stand in...

Posted by: Creativepool Editorial
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Features

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
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Features

Disney+ and what it means for the future of streaming entertainment

This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...

Posted by: Benjamin Hiorns
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Features

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Features

Member Spotlight - Growing gracefully with Woven’s Mark Bower

Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...

Posted by: Creativepool Editorial
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Features

Why the future of content production is in cloud storage

The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...

Posted by: Creativepool Editorial
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Careers

You Little Jerk – Creating Culture with Larry Hubatka

Today's video is all about the culture within an advertising agency, what it is and how we can effect it. To help me cover the topic, we're going to get a little help from the book "You Little Jerk" by Larry Habatka. It's a great, quick read filled...

Posted by: Kevin Forister
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Features

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Advice

The Employer Guide to Remote Working

As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...

Posted by: Creativepool Editorial
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Advice

Remote Control: Monetising your lockdown

Panic mode has officially been engaged and no industry is safe from the fallout. The tendrils of COVID-19 have spread with wanton abandon, latching onto every sector; decimating some whilst only wounding others. For freelancers, the sting is...

Posted by: Benjamin Hiorns
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Features

How to Help Fight the Pandemic with your Creative Skills

It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...

Posted by: Antonino Lupo
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Features

How to win in the new retail landscape

Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...

Posted by: Imagination
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Features

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Features

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
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Features

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial

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